What company makes Mercury Cougar?
The Mercury Cougar is a classic car that has captured the hearts of automotive enthusiasts for decades. Known for its sleek design and powerful performance, the Cougar has a rich history in the automotive world. But who is behind this iconic vehicle? Let’s dive into the origins and the company responsible for its production.
The Manufacturer: Mercury Division of Ford Motor Company
The Mercury Cougar was manufactured by the Mercury division of the Ford Motor Company. Mercury was established in 1938 as a mid-level brand positioned between Ford's more affordable vehicles and the luxury offerings of Lincoln. The Cougar, introduced in 1967, became one of Mercury's most popular and enduring models, embodying the brand's commitment to style, performance, and innovation.
A Brief History of the Mercury Cougar
The Mercury Cougar was initially designed as a luxury pony car, offering a more refined alternative to the Ford Mustang. Over the years, the Cougar evolved through various iterations, including muscle cars, personal luxury coupes, and even compact sedans. Here’s a quick timeline of its development:
- 1967-1970: The first-generation Cougar was introduced as a stylish and powerful pony car, sharing its platform with the Ford Mustang but featuring unique styling and luxury features.
- 1971-1973: The second generation saw the Cougar grow in size and adopt a more muscular appearance, catering to the muscle car market.
- 1974-1979: The third and fourth generations transitioned the Cougar into the personal luxury car segment, emphasizing comfort and sophistication.
- 1980-1997: Subsequent generations continued to adapt to changing market demands, with the Cougar eventually becoming a midsize and then a compact car.
- 1999-2002: The final generation of the Cougar was a sporty compact coupe, marking the end of the model's production.
Why the Mercury Cougar Stands Out
The Mercury Cougar is celebrated for its unique blend of performance, luxury, and style. It offered features that appealed to a wide range of drivers, from muscle car enthusiasts to those seeking a comfortable and stylish ride. Its legacy lives on as a symbol of Mercury's innovative spirit and Ford's ability to create vehicles that resonate with diverse audiences.
The End of an Era
In 2010, Ford discontinued the Mercury brand, marking the end of an era for the Cougar and other Mercury vehicles. However, the Cougar remains a beloved classic, cherished by collectors and automotive enthusiasts worldwide.
Whether you’re a fan of its muscle car roots or its later luxury iterations, the Mercury Cougar is a testament to the creativity and craftsmanship of the Ford Motor Company and its Mercury division.
Frequently Asked Questions
What company makes Mercury vehicles?
Ford
Ford completely phased out the Mercury brand in 2011, as the company refocused its marketing and engineering efforts solely on the Ford and Lincoln brands.
Why did Ford discontinue Mercury?
Mercury was originally created to offer Ford customers a premium vehicle. However, the popularity and corresponding sales of Ford-branded vehicles had left the Mercury brand weak, with many of its loyal customers electing to drive Ford models.
What year of Mercury Cougar to avoid?
The Cougar has 2 generations, each with their own issues. Using the same PainRank™ system we've determined that you're better off avoiding the 8th generation (1999–2002).
Is the Mercury Cougar made by Ford?
It's been 7 years since Ford Motor company closed up their mercury division. During the Marque's 73-year history, it was mostly known for unexciting, badge-engineered versions of ford brand cars. One of the rare exceptions was the first-generation Mercury Cougar.
Does Ford make Mercury anymore?
Another American car brand is no more today Ford announced its dropping the mercury brand at the end of the year Marissa cleaver is live at Ford Claycomo plant where the Mercury Mariner is made
What is the most desirable Mercury Cougar?
Today, Cougars from 1967 to 1970 are all very collectible, especially the convertibles. Of the near 375,000 Cougars built in its four years of production, only about 13,500 were ragtops. The most collectible, no surprise, are the 428 Cobra Jets, the 427 GTE, and the Eliminator CJ model.
Who makes Mercury engines?
Brunswick Corporation
Mercury Marine is a marine engine division of Brunswick Corporation headquartered in Fond du Lac, Wisconsin. The main product line is outboard motors. It also produces the MerCruiser line of sterndrives and inboard engines, as well as a lineup of electric outboard motors.
How much is a 1973 Mercury Cougar worth today?
Typically, you can expect to pay around $13,825 for a 1973 Mercury Cougar in good condition with average spec. What is the highest selling price of a 1973 Mercury Cougar? The highest selling price of a 1973 Mercury Cougar at auction over the last three years was $16,500.
How many miles per gallon did a 1973 Mercury Cougar get?
Based on data from 1 vehicles, 12 fuel-ups and 2,218 miles of driving, the 1973 Mercury Cougar gets a combined Avg MPG of 13.72 with a 0.82 MPG margin of error.
What is the Ford version of the Cougar?
Mercury Cougar
The Ford Cougar is a D-segment coupé that was produced and sold in the European market between 1998 and 2002, and sold in Canada and the United States from 1999 until 2002 as the Mercury Cougar.
