What company owns Hummer?
General Motors (GM) owns the Hummer brand.
Hummer began as a civilian line produced under license from AM General. In 1998 GM acquired the rights to the HUMMER name for civilian vehicles; a 2009 sale to Sichuan Tengzhong collapsed, and the brand was discontinued in 2010. GM revived Hummer in 2020 as a sub-brand of GMC, and today the Hummer name is marketed under GM’s GMC division, with electric models like the Hummer EV.
Ownership history
The following timeline outlines how ownership of the Hummer name and brand has evolved over time.
- 1998: General Motors acquires the rights to produce civilian HUMMER vehicles from AM General, enabling GM to develop the H1/H2/H3 lineup.
- 2009: GM announces the sale of the HUMMER brand to Sichuan Tengzhong Heavy Industrial Machinery Co., Ltd. The deal would have transferred ownership to a Chinese firm, but it ultimately did not close.
- 2010: The sale collapses and GM suspends HUMMER production; the brand is discontinued as GM restructures its portfolio during its bankruptcy proceedings.
- 2020–2022: GM revives the Hummer name as a sub-brand under GMC, launching the Hummer EV family as part of its electric-vehicle push.
- Present: The Hummer name remains owned by General Motors and is marketed under the GMC sub-brand within GM’s portfolio.
Conclusion: Despite a complicated past involving a failed sale, the Hummer brand is currently owned by General Motors and operated under its GMC division as part of GM’s broader electrification strategy.
Current status and branding
Today’s branding and ownership structure reflect how Hummer fits into GM’s strategy:
- Owner: General Motors (GM).
- Branding: Hummer operates as a sub-brand of GMC, GM’s truck-focused division.
- Product focus: Electric vehicles, notably the Hummer EV lineup (pickup and SUV) as part of GM’s EV push.
- Markets: Primarily North America, with GM exploring broader opportunities as part of its global EV rollout.
Summary: General Motors remains the owner of the Hummer brand, which GM has positioned under GMC as an electric-vehicle-oriented sub-brand in the contemporary automotive market.
Summary
GM owns the Hummer brand today. After a failed sale in 2009–2010, GM revived Hummer in 2020 as a GMC sub-brand, and the name is now part of General Motors’ portfolio, centered on electric vehicles such as the Hummer EV.
Did a Chinese company buy Hummer?
Yes, China's Sichuan Tengzhong Heavy Industrial Machinery agreed to buy the Hummer brand from General Motors (GM) in 2009, but the deal ultimately fell through because of regulatory issues. The agreement had been signed, but the Chinese government did not approve it, and the deal was terminated in early 2010.
- Initial agreement: In 2009, GM announced a deal to sell Hummer to a Chinese company, Sichuan Tengzhong.
- Deal structure: The proposed deal involved Sichuan Tengzhong acquiring an 80% stake, with a Hong Kong investor taking the remaining 20%.
- Deal termination: The sale was contingent on approval from both Chinese and U.S. regulators. The Chinese government's approval was not granted, leading to the deal's collapse.
- Outcome: With the deal canceled, the Hummer brand was eventually discontinued by GM.
Is a Hummer a Chevy or a GMC?
In 1999, GM purchased the Hummer brand, making the Hummer H2 and Hummer H3 in 2003 and 2006, respectively. The Hummer brand took a break in 2010 while GM restructured. It's now back, with the Hummer EV being a consistent staple of GMC dealerships since the 2022 model year.
Is Hummer part of Ford?
Ford Motor Co.
(U.S.) owns Ford and Lincoln. General Motors (U.S.) owns Buick, Cadillac, Chevrolet, and GMC. Hummer is now a GMC sub-brand.
Who owns the Hummer brand now?
GMC is a brand that sells trucks and SUVs. Hummer, on the other hand, started as its own brand. That brand was later closed and brought back as part of GMC. So when you see a Hummer EV SUV or truck, you are now seeing it under the GMC name.
