What country buys the most Lexus?
The United States buys the most Lexus vehicles of any country.
Lexus, the luxury division of Toyota, has built its global business with the United States as its largest single market. While China and Japan are also important markets, the U.S. continues to lead in total Lexus sales due to strong demand for luxury SUVs, a broad dealer network, and a mature luxury-car culture. This article outlines the top markets for Lexus and why the United States sits at the forefront, with context on recent regional shifts.
Leading Lexus markets
The following list highlights the principal markets where Lexus sells the most vehicles in recent years. The rankings can shift year to year due to economic trends, models, and consumer preferences, but the United States has consistently been the top market for Lexus.
- United States
- China
- Japan
These markets collectively account for the bulk of Lexus’s global sales and influence the brand’s product planning, dealership footprint, and marketing strategy.
Why the United States leads
The U.S. market benefits from a mature luxury-car ecosystem, strong consumer appetite for Lexus SUVs such as the RX and NX, and robust channels for certified pre-owned vehicles. A well-developed dealer network, favorable financing options, and persistent brand presence have helped sustain Lexus’s top position in the United States across multiple years.
Global context and trends
Even as the United States remains the leading market, Lexus has pursued growth in China, Japan, and other regions. In China, local assembly and pricing strategies are expanding the brand’s footprint, while Japan sustains a loyal domestic base. The overall trend in recent years shows a diversification of markets, but the United States continues to anchor Lexus’s global sales volume.
Summary
The United States is the country that buys Lexus the most, driven by a large luxury-car customer base, strong SUV demand, and a comprehensive dealer network. While China and Japan are significant and growing markets, the U.S. remains the dominant single-country market for Lexus as of the latest available full-year data.
What country is Lexus most popular in?
The USA remained the most important single-country market for Lexus with 320,249 sales (+24%) followed by China with 181,411 sales (+3%). Japan was the fastest growing market for Lexus with sales more than doubling and Lexus moving ahead of Mercedes-Benz in the brand sales rankings in 2023.
What is the largest market for Lexus?
the USA
2024 (Full Year) Global: Lexus Worldwide Car Sales by Region and Model. In full-year 2024, worldwide sales of Lexus increased to a record 851,214 cars globally with the USA being the largest single country market.
Are Lexus popular in Europe?
In European markets, the Lexus LS has ranked behind BMW, Mercedes-Benz, Audi, and Jaguar in flagship luxury car sales.
What is the #1 selling vehicle in the world?
The best-selling vehicle in the world for 2023 was the Tesla Model Y, marking the first time an electric vehicle (EV) achieved this top spot. However, in recent data for 2024/2025, rankings have shifted, with models like the Toyota RAV4 and Toyota Corolla once again taking the lead, depending on the specific reporting period.
This video explains the best-selling cars in the world: 59sBusiness UpsideYouTube · Feb 21, 2025
- 2023: The Tesla Model Y became the first EV to be the world's best-selling vehicle, according to JATO Dynamics and Fiat Group World.
- 2024/2025 (Recent Data): Recent reports indicate the top spot has shifted again.
- The Toyota RAV4 has become the best-selling SUV for 2025, according to Focus2Move, surpassing the Model Y.
- Other sources place the Toyota Corolla as the best-seller for 2024, followed closely by the RAV4.
- Best-selling of all time: The Toyota Corolla is the best-selling car of all time, having sold over 50 million units since its launch in 1966.
You can watch this video to learn about the best-selling cars in the world based on current data: 58sElectric Car-NageYouTube · Jul 11, 2025
