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What did a 1932 Ford cost new?

A new 1932 Ford generally cost between about $600 and $900, depending on the model and body style, with the V8-powered variants carrying a higher price than the four‑cylinder versions.


The question centers on Ford’s 1932 lineup, which introduced the flathead V8 engine and shifted Ford’s pricing dynamics during the early years of the Great Depression. Prices varied by body style, trim, and dealer region, so the sticker price a buyer saw in a showroom could differ from catalog listings and advertisements of the era.


Pricing landscape in 1932


To understand how much a new Ford might set you back in 1932, it helps to know the range across common body styles and the premium for the V8 engine. The figures below reflect typical sticker prices reported in Ford catalogs and contemporaneous ads, acknowledging regional and option-driven variations.


Estimated price ranges by body style and configuration:



  • Open-bodied roadsters and convertibles: commonly around $700–$750 when new.

  • Closed-body sedans and touring cars: typically about $750–$900.

  • V8-powered variants: carried a premium over four‑cylinder models, roughly $150–$250 more depending on trim and options.


In practice, the exact price a buyer paid in 1932 depended on the chosen body style, optional equipment, taxes, and the local dealership's pricing. Still, the broad takeaway is that most new Fords from that year landed in a $600–$900 band, with V8 versions nudging toward the higher end.


What this meant for buyers in 1932


For buyers, the arrival of Ford’s flathead V8 offered more power at a modest premium. In a year marked by economic strain, Ford’s pricing alignment aimed to balance affordability with modern engineering, helping the brand maintain mass-market appeal while offering a premium option for customers seeking extra performance.


Summary


In short, a new 1932 Ford typically cost between roughly $600 and $900, varying by body style and whether the buyer chose a V8-equipped model. Open cars tended toward the lower end of the range, closed-body models toward the higher end, and the V8 variants carried a notable but reasonable premium for added power. As with any classic-era purchase, actual prices depended on location, dealer, and available options.

What was the top speed of the 1932 Ford V-8?


A stock 1932 Ford V8's top speed was around 76 to 85 mph, depending on the body style and minor factory updates. For example, one source lists the top speed at 76 mph, while another states 85 mph, highlighting the variability in performance for this popular and frequently modified car. 

  • Stock top speed: A standard 1932 Ford V8 had a top speed of about 76 mph, with some sources citing up to 85 mph.
  • Factors for variation: The top speed could vary slightly based on the specific body style and minor improvements throughout the model year.
  • Hot rod modifications: Due to the car's lightweight and powerful V8 engine, it became a popular choice for "hot rodders" who would modify them for even greater speed, far exceeding the stock top speed.



How much did a brand new Ford cost in 1934?


1934 was the highlight of the Ford V8s; they were solid, dependable and pretty cars and most importantly at $575.00 brand new, still a bargain. Most of the styling changes on the 1934 cars were carried over from the 1933 model year upgrades.



How much did a Ford cost in the 1930s?


The table below shows the new car prices, FOB Detroit, without accessories or “dealer markup”:

Body Style19281930
Roadster385$450
De Luxe Roadster$520
Standard Coupe$495$495
De Luxe Coupe$545



How much did a 1932 Ford originally cost?


The 1932 Ford was attractive, but its real innovation sat under the hood. Henry Ford insisted on an affordable V-8 engine to upstage Chevrolet's low-priced six. By casting his engine's crankcase and cylinders as a single unit, Ford cut production costs and held his car's starting price under $500.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.