What does Subaru mean in Japan?
Subaru, a well-known Japanese automotive brand, has a name that holds significant meaning in Japan. The word "Subaru" is the Japanese name for the Pleiades star cluster, also known as the Seven Sisters, which is visible in the night sky.
The Significance of the Pleiades Star Cluster
The Pleiades star cluster has been an important part of Japanese culture and mythology for centuries. In Japanese, the cluster is called "Subaru," which translates to "to unite" or "to gather together." This name reflects the idea of the stars coming together as a group, much like the six companies that merged to form the Subaru Corporation.
The Pleiades star cluster has also been associated with various cultural and religious beliefs in Japan. It has been seen as a symbol of unity, harmony, and the interconnectedness of all things. The cluster's appearance in the night sky has been used to mark the changing of the seasons and the passage of time.
The Subaru Logo and its Meaning
The Subaru logo, which features six stars, is a direct representation of the Pleiades star cluster. The six stars in the logo symbolize the six companies that merged to form Subaru, while the overall design reflects the idea of unity and collaboration that is central to the brand's identity.
The Subaru logo is not only a visual representation of the company's name but also a reflection of the deep cultural and historical significance of the Pleiades star cluster in Japan. By using this iconic symbol, Subaru has been able to establish a strong connection with its Japanese heritage and the values that are important to the brand.
Conclusion
The name "Subaru" and the brand's iconic logo hold deep meaning in Japan, reflecting the country's rich cultural and astronomical heritage. By embracing this symbolism, Subaru has been able to create a strong and distinctive brand identity that resonates with both Japanese and international consumers.
