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What happened to Ford Kuga?

The Ford Kuga is not discontinued; it remains in production in many markets, and in the United States the model is sold as the Ford Escape. Since its 2008 launch, the Kuga has evolved through three generations and expanded into electrified variants, reflecting Ford’s broader push toward hybrid and plug-in technology.


Generations and evolution


Here's a concise timeline of how the Kuga has changed across its generations and the milestones that defined each era.



  • Gen 1 (2008–2012): Introduced as a compact SUV built to compete in Europe with practical cargo space, available front- or all‑wheel drive, and a range of petrol and diesel engines.

  • Gen 2 (2013–2019): A broader redesign with improved interior quality, more efficient powertrains (including EcoBlue diesels in later years), and upgraded safety and technology features; continued global distribution with regional tweaks.

  • Gen 3 (2019–present): The current generation brought a bolder design, modern infotainment, and a focus on electrification, including mild-hybrid options and a plug-in hybrid variant (Kuga PHEV) introduced to broaden the model’s appeal and meet stricter emissions targets.


The evolution of the Kuga mirrors Ford’s strategy to keep a competitive compact SUV lineup while expanding electrified choices across markets.


Powertrains and technology


The present Kuga lineup centers on efficiency and electrification, with a range of engines and hybrid options to suit different markets and regulations.



  • Mild-hybrid petrol options (1.5L EcoBoost with 48V systems, plus related tuning) to improve fuel economy without compromising performance.

  • Diesel options (EcoBlue variants) for customers in regions where diesel remains popular in Europe and other markets.

  • Kuga Plug-In Hybrid (PHEV): combines a petrol engine with an electric motor and a sizable battery (roughly 14.4 kWh), offering a practical electric range for daily commuting and the flexibility of a petrol engine for longer trips.

  • Transmission and drivetrain choices: typically automatic transmissions (often 6- or 8-speed) with front-wheel drive as standard and all-wheel drive available on some trims and powertrains.


Overall, Ford’s approach with the Kuga emphasizes a mix of traditional efficiency and modern electrification to meet diverse market demands and regulatory requirements.


Markets and naming


The Kuga’s branding varies by region, reflecting Ford’s global platform strategy and regional preferences for naming a popular model.



  • Europe and the United Kingdom: Ford Kuga remains the standard name for this global compact SUV in these markets.

  • United States and Canada: The same model is sold as the Ford Escape, a long-standing nameplate in North America.

  • Other regions: In many markets outside North America, the vehicle is still known as the Kuga, with regional trims and specifications aligned to local demand.


The differing names are a reminder of Ford’s effort to tailor branding while sharing a common platform and technology across continents.


Safety notes and recalls


As with many vehicles that span multiple markets and generations, the Kuga has been subject to recalls and safety campaigns over the years. These have covered a range of issues, from potential faults in electrical systems to mechanical components. Owners should consult Ford’s official recall database or their local dealer for the most up-to-date information on any specific vehicle by VIN and country.


Current status and future prospects


As of the mid-2020s, the Kuga (and its North American twin, the Escape) remains a core part of Ford’s SUV lineup. The ongoing emphasis on electrified powertrains suggests continued updates to the Kuga family, including refinements to efficiency, technology, and new variants to meet evolving emissions standards and consumer demand.


Summary


The Ford Kuga has not disappeared; it has matured through three generations and expanded into electrified variants. In Europe and other markets it carries the Kuga name, while in the United States the same family of vehicles is branded as the Ford Escape. The model’s evolution reflects Ford’s broader push toward electrification and a versatile, efficient compact SUV that can adapt to diverse regions and regulatory environments.

Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.