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What is a 1937 Ford pickup worth?

Prices for a 1937 Ford pickup vary widely based on condition, originality, provenance and market demand. In today’s market, most drivers or project-grade examples fall roughly in the $25,000 to $60,000 range, while well-restored or highly original concours-quality trucks can push toward six figures.


Market snapshot


The 1937 Ford pickup sits among prewar American pickups with enduring styling and classic-era engineering. Demand tends to track restoration quality, documentation and originality, with a handful of highly restored or rare configurations commanding the top end of the market. Auction results and dealer listings show a broad spread that reflects these factors.


What affects the value


Originality and documentation


Original parts, matching numbers where applicable, and a documented restoration can push values higher, especially if the truck retains rare factory features or has credible provenance.


Key originality factors to consider when assessing value:



  • Matching drivetrain components and VIN/frame stamps

  • Presence of original body panels or correct replacement parts

  • Documentation and receipts for restoration work

  • Historical provenance, awards, and prior restoration quality

  • Original color scheme and interior materials where verifiable


In short, well-documented originality often adds a premium, but the quality of restoration matters as well.


Condition and restoration quality


Where a pickup falls on the spectrum—from a driver with cosmetic issues to a full concours-level restoration—greatly affects price.


Typical condition-based considerations include:



  • Whether it runs and drives reliably

  • Extent of rust and the condition of body and frame

  • Quality and period-correct nature of restoration work

  • Quality of paint, chrome, interior, and bed wood

  • Use of aftermarket vs correct original parts


Generally, more comprehensive, high-quality restoration or preservation yields a higher price tag and a more competitive market position.


Rarity and options


Model year variations, engine choices, bed style, and trim can influence scarcity and appeal, which in turn impacts value.


Rarity factors that buyers often weigh include:



  • Limited-production variants or rare option packages

  • Bed construction (wood vs steel) and bed condition

  • Engine and drivetrain options that are historically desirable

  • Availability of history documents and known prior ownership


Rarity can boost value, particularly when paired with strong restoration or originality.


Typical price ranges by condition


These ranges reflect current market data but prices can vary by region, seller, and timing. They provide a realistic framework for buyers and sellers.


Price ranges by condition (approximate):



  • Project/restoration needed: $12,000–$25,000

  • Runner/driver with cosmetic issues: $25,000–$40,000

  • Good/restored driver-quality: $40,000–$70,000

  • Excellent/restored show-quality: $70,000–$120,000

  • Concours/original high-end or rare variants: $100,000–$150,000+ (exceptional examples may exceed)


Note: In recent years, a small handful of exceptionally complete, documented, or concours-level examples have exceeded these ranges, while many projects stay near the lower end. Always get a current appraisal for a specific truck.


Summary


The value of a 1937 Ford pickup hinges on condition, originality, documentation, rarity and market demand. For most examples, expect a broad spread from the mid-$20,000s to the low-to-mid six-figures for top-tier restorations or rare configurations. A professional appraisal and comparison to current listings are essential when buying or selling.

Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.