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What is a Toyota Land Cruiser called in the US?


The Toyota Land Cruiser is one of the most iconic SUVs in the world, known for its rugged durability, off-road capabilities, and luxurious features. However, its name and branding can vary depending on the region. In the United States, the Toyota Land Cruiser has retained its original name, "Toyota Land Cruiser," and has been a staple in Toyota's lineup for decades.


A Brief History of the Toyota Land Cruiser in the US


The Toyota Land Cruiser was first introduced to the United States in the 1950s. Over the years, it has evolved from a utilitarian off-road vehicle to a premium SUV that combines luxury with legendary reliability. Despite its evolution, the name "Land Cruiser" has remained consistent in the US market, making it a recognizable and respected nameplate among SUV enthusiasts.


Why the Name Matters


The name "Land Cruiser" carries significant weight in the automotive world. Here's why it has remained unchanged in the US:



  • Brand Recognition: The Land Cruiser name is synonymous with durability and off-road prowess, making it a trusted choice for adventurers and families alike.

  • Global Legacy: The Land Cruiser has a strong global reputation, and keeping the name consistent helps Toyota maintain its brand identity.

  • Customer Loyalty: Many Land Cruiser owners are repeat buyers who value the vehicle's reliability and performance. Changing the name could risk alienating this loyal customer base.


The Future of the Toyota Land Cruiser in the US


In recent years, Toyota temporarily discontinued the Land Cruiser in the US market after the 2021 model year. However, the company has announced the return of the Land Cruiser for the 2024 model year, with a redesigned version that pays homage to its heritage while incorporating modern features. This move demonstrates Toyota's commitment to keeping the Land Cruiser name alive and relevant in the US.


Whether you're a long-time fan or new to the Land Cruiser legacy, this iconic SUV continues to be a symbol of Toyota's dedication to quality, performance, and innovation.


Frequently Asked Questions

What is the other name of Toyota Urban Cruiser?


Toyota Urban Cruiser (2020), a rebadged Suzuki Vitara Brezza marketed in India and Africa between 2020 and 2022. Toyota Urban Cruiser (2023), a rebadged Suzuki Grand Vitara marketed as the Urban Cruiser Hyryder in India since 2022, and as the Urban Cruiser in South Africa and the Middle East since 2023.



What does FJ stand for on Toyota?


June 22, 2023. In the context of Toyota vehicles, “FJ” typically refers to “Four-Wheel Drive” or “Four-Wheel Jeep.” It originated with the Toyota Land Cruiser FJ series, which was first introduced in the 1950s and became known for its rugged off-road capabilities and durability.



What is the equivalent of a Land Cruiser?


The Lexus LX is a more sophisticated alternative that still boasts the off-road capabilities many drivers expect from a LandCruiser. The LX combines the LandCruiser-level performance and Lexus' renowned luxury and technology, featuring a 3.5-litre twin-turbo V6 engine.



What is the other name for the Toyota Land Cruiser?


Toyota Prado
In some markets, it is known simply as the Toyota Prado or the Toyota Land Cruiser.



What is Land Cruiser in USA?


The Toyota Land Cruiser (Japanese: トヨタ・ランドクルーザー, Hepburn: Toyota Rando-Kurūzā), also sometimes spelt as LandCruiser, is a series of four-wheel drive vehicles produced by the Japanese automobile manufacturer Toyota. It is Toyota's longest running series of models.



Is an fj cruiser a Land Cruiser?


The Toyota FJ Cruiser is not technically considered a “Land Cruiser” model, but it is related to the Toyota Land Cruiser in terms of its design heritage and some shared components.



What is the slang name for the Land Cruiser?


The Toyota Land Cruiser is often affectionately referred to by the nickname “Land Cruiser” or simply “Cruiser.” This nickname highlights the vehicle's primary purpose as a rugged and versatile off-road vehicle capable of traversing challenging terrain with ease.



Why was the FJ Cruiser discontinued?


Several factors contributed to Toyota's decision to drop the FJ Cruiser from its lineup… Declining Sales: While the FJ Cruiser initially gained popularity and received positive reviews for its rugged design and off-road capability, sales gradually declined over time.



What is the nickname of the Toyota Land Cruiser?


The LandCruiser was originally nicknamed the 'Toyota BJ'. Built in 1951 it was quickly named the Toyota Jeep, but thanks to its B-type engine and the original name, the nickname BJ stuck… The Land Cruiser has also had the nicknames, “Moose,” “Pig,” and “Iron Pig” over the years.



Why is Land Cruiser not sold in US?


The reason the Toyota Land Cruiser wasn't working sales-wise is simple. The way it was sold in the US didn't fit its purpose. For some reason, Toyota decided to market the Land Cruiser as a luxury vehicle instead of an off-roader. This was never going to work.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.