What is Dodge main color?

Red is widely recognized as Dodge's signature color, used prominently in its branding and advertising.

Dodge, the American automaker known for its performance-focused lineup, relies on color as a visual cue for energy and speed. This article examines how color functions in Dodge branding and how color choices vary across its vehicles.

Brand identity and the color red

Red as a visual cue

Red has become the defining shade in Dodge's branding, appearing in logos, badges, and promotional imagery. The color is intended to communicate performance, urgency, and excitement.

Before the list, we present key indicators of red's role in the brand.

• Red is widely recognized as Dodge's signature branding color in logos and marketing materials.


• Red accents frequently appear on badges and promotional imagery for performance models.


• The association with red is designed to evoke velocity and power, aligning with Dodge's performance heritage.

Red anchors the brand's identity, even as other colors populate the lineup for various models and trims.

Color options across Dodge models

Variations by model and year

Color availability depends on the model, trim level, and model year. The Dodge lineup is marketed with a broad palette, though not every color is offered on every model.

• Besides red, Dodge typically offers a spectrum of exterior colors including white, black, gray, and blue, with occasional bright shades like orange or bronze depending on the year and model.


• Some colors are reserved for specific trims or special edition packages, offering exclusive finishes.


• Interior accents and optional two-tone configurations further expand the perceived color options beyond the exterior palette.

The overall takeaway is that red remains the iconic shade associated with Dodge, but buyers have access to a broad and evolving color lineup across models and years.

Summary: Red is the signature color of Dodge branding, used to evoke speed and power. While red anchors the identity, the brand offers a wide range of colors to suit different models, trims, and limited editions.

What is Dodge's color?

Color dodge is a blending mode that brightens and increases the saturation of colors by decreasing the contrast between the layers. It works by inverting the top (blend) layer and dividing the bottom (base) layer by it, which results in a brighter image with emphasized highlights. This is often used for effects like creating glows or for "dodging" (brightening) parts of an image in digital photography.
 
How it works

• Calculation: The bottom layer's color is divided by the inverted top layer's color, with the brightest parts of the top layer having the most effect. 
• Effect on pixels:
  • Blending with white: Blending with a white layer makes the base layer turn white. 
  • Blending with black: Blending with a black layer does not change the base layer, making black transparent. 
• Contrast: It significantly reduces the contrast between the layers, making mid-tones more saturated and highlights brighter. 

Common uses

• Dodging and burning: It can be used to mimic the traditional darkroom technique of dodging, which is used to lighten specific areas of an image. 
• Adding light and glow: It is frequently used to add a glow to light sources or to brighten parts of a photo. 
• Enhancing color: Duplicating a layer and setting the top layer to color dodge can boost the mid-tone saturation and brightness of the image. 
• Creating high-key effects: When used with a high-key or overexposed look, it can make the highlights appear even brighter. 

You can watch this video to learn how to use Color Dodge in Photoshop: 43sSandraD ImageryYouTube · Feb 10, 2025
Important considerations

• Opacity: Due to its strong effect, you may need to lower the opacity of the layer to achieve a more subtle result. 
• Clipping: Blending with very light colors can cause highlights to be "clipped," meaning they become pure white and lose all detail. 
• Fill vs. opacity: Some applications, like Photoshop, use the "Fill" slider instead of "Opacity" for color dodge to control the intensity of the effect. 

This video explains how Color Dodge works in detail: 50sInAffinity for Affinity PhotoYouTube · Sep 24, 2020

What is Dodge's purple color called?

The famous Dodge purple color is called Plum Crazy, also known as Plum Crazy Purple. This high-impact color was introduced in 1970 and has become an iconic part of Dodge's muscle car heritage. For the same year, its equivalent on Plymouth models was named In-Violet. 

• Plum Crazy: This is the name specifically used for Dodge models and is the most recognizable name for the color. 
• In-Violet: This was the corresponding name for the same purple color on Plymouth vehicles. 
• Availability: The original Plum Crazy color was available from 1970–1971, and the color has been reintroduced for various model years since, often for Dodge Challenger and Charger performance cars. 

What is the rarest Dodge color?

What are the rarest colors for a Dodge Challenger? While the rarest Dodge Challenger colors have not been officially confirmed, colors like Sassy Grass and Citron Yella were discontinued after only one production year and are incredibly rare as a result.

What color is the Dodge engine?

Dodge engine colors varied by year and model, but common colors include turquoise for many big blocks in the 1960s, red for small blocks before 1969, orange for high-performance engines (especially Hemis) from 1969 onwards, and blue for most engines from the 1970s until the early 1980s. Since 1981, most Dodge engines have been painted black. 
Dodge engine colors by era

• Pre-1960s: Early V8s were often silver with black accessories, while early four and six-cylinder engines were black. 
• 1960s:
  • Turquoise: Common on "B" block engines (361, 383) from 1962 to 1971, excluding high-performance models. 
  • Red: Typically used for small blocks (273, 318, 340) until around 1969. 
  • Orange: Used for high-performance "Hemi" and "Max Wedge" engines from the early 1960s through the 1960s. 
  • Yellow: A distinct "banana yellow" was used on slant six truck engines from mid-1962 to mid-1969. 
• 1970s:
  • Orange: Continued as the color for high-performance engines, including the 1970-71 340 and Hemi engines. 
  • Blue: Becomes the standard corporate color for most engines from 1972-1980, including some 318, 340, and 360 V8s. 
• 1980s to present:
  • Black: Became the standard color for most Dodge engines starting around 1981, including the 2.2L four-cylinder and the 318/360 V8s.