What is Lexus RX called in Japan?
The Lexus RX is a popular luxury SUV known for its comfort, reliability, and advanced features. However, many people may not realize that this vehicle goes by a different name in its home country of Japan. In this article, we’ll explore the Japanese name for the Lexus RX and provide some context about its branding.
The Japanese Name for the Lexus RX
In Japan, the Lexus RX is known as the Toyota Harrier. This naming convention reflects the vehicle's origins, as it was initially introduced under Toyota's brand before Lexus became a global luxury brand. The Harrier name has been used in Japan since the late 1990s, and it continues to be a well-recognized and respected name in the Japanese market.
Why the Different Name?
The difference in naming stems from Toyota's branding strategy. Lexus was originally created as Toyota's luxury division for markets outside of Japan, such as the United States and Europe. In Japan, Toyota initially sold luxury vehicles under its own brand name, which is why the RX was introduced as the Toyota Harrier. Over time, Lexus was introduced as a standalone brand in Japan, but the Harrier name remained for this specific model.
Key Features of the Toyota Harrier
Although the Toyota Harrier and Lexus RX share many similarities, there are some differences in features and specifications tailored to the Japanese market. Here are some highlights:
- Design: The Harrier often features subtle design tweaks to align with Japanese market preferences.
- Engine Options: Engine choices may vary slightly, with some options exclusive to the Japanese market.
- Technology: The Harrier may include features specific to Japan, such as advanced navigation systems designed for local roads.
- Pricing: The Harrier is typically priced differently than the Lexus RX due to branding and market positioning.
Conclusion
While the Lexus RX is a globally recognized luxury SUV, its Japanese counterpart, the Toyota Harrier, carries a unique identity rooted in Toyota's branding history. Understanding these differences provides insight into how automakers adapt their strategies for different markets, ensuring their vehicles resonate with local consumers.
Frequently Asked Questions
What is the Japanese version of the Lexus?
Lexus did not exist as a brand in its home market until 2005, and all vehicles marketed internationally as Lexus from 1989 to 2005 were released in Japan under the Toyota marque and an equivalent model name.
Is the RX 350 the same as a Highlander?
Is Toyota Highlander the same as Lexus RX 350? No, the Toyota Highlander is not the same as the Lexus RX 350. The RX offers advanced luxury, upgraded tech features, more horsepower, and luxurious materials, while the Highlander shines with seating, cargo space, and towing capability.
What Toyota platform is the Lexus RX built on?
The Toyota K platform, informally known as the Toyota Camry platform, is a front-wheel-drive automobile platform (also adaptable to four-wheel-drive) that has underpinned various Toyota and Lexus models from the mid-size category upwards since September 1999, starting with the Avalon (XX20).
Is Toyota Harrier the same as Lexus RX?
In export markets, the Harrier was rebadged as the Lexus RX from March 1998 to December 2008. At this stage, Toyota had yet to retail the Lexus brand to its Japanese customers. The second generation (XU30) debuted in February 2003, along with the export Lexus version.
Is the Lexus RX 350 made in Japan?
Toyota Motor Manufacturing Canada, Inc. – Cambridge, Ontario, Canada —assembles the Lexus RX, as well as the Lexus RX Hybrid. Toyota Motor Kyushu – Miyawaka, Fukuoka, Japan — assembles the Lexus UX. Toyota Tahara Plant – Tahara, Japan — assembles the Lexus LS, IS, GX, LX, and RC.
What is the name of the Lexus GX in Japan?
The Lexus GX (Japanese: レクサス・GX, Hepburn: Rekusasu GX) is a mid/full-size luxury SUV sold in North American and Eurasian markets by Lexus, a luxury division of Toyota.
What is the Lexus version of Harrier?
Lexus RX
The Lexus RX (Japanese: レクサス・RX, Hepburn: Rekusasu RX) is a luxury crossover SUV sold since 1998 by Lexus, a luxury division of Toyota. Originally released in its home market of Japan in late 1997 as the Toyota Harrier, export sales began in March 1998 as the Lexus RX.
What is the Lexus RX 350 called in Japan?
Although the Lexus RX 350 was the third-generation model, it was the first to be marketed in Japan under the Lexus brand, the first- and second-generation models having been marketed in Japan in 1998 and 2003, respectively, under the Toyota Harrier name.
What do Japanese think of Lexus?
The majority of participants at 51% chose their dream car brand because they “like the design”. This was followed by 28% who said it “gives a sense of status” and 25% who “feel it has good performance”. While 37% of people chose Lexus because of its design, 46% chose it for its status value.
What is Toyota version of Lexus RX?
While the Lexus RX is a sleek and luxurious vehicle, it isn't the only SUV on the market. That's why we're looking at the Toyota Highlander – a larger yet less luxurious SUV. Both the Lexus RX and the Toyota Highlander have distinct strengths.
