What is the difference between Dodge and Ram?
Dodge and Ram are two distinct automotive brands owned by the same parent company, Stellantis (formerly Fiat Chrysler Automobiles). While they share some similarities, there are key differences between the two that are important to understand.
Dodge: The Performance-Focused Brand
Dodge is known for its performance-oriented vehicles, with a focus on power, speed, and aggressive styling. The brand's lineup includes iconic models like the Challenger muscle car, the Charger sedan, and the Durango SUV. Dodge is often associated with high-performance variants, such as the Challenger SRT Hellcat and the Durango SRT, which feature powerful V8 engines and advanced performance capabilities. Dodge is positioned as the more performance-focused and enthusiast-driven brand within the Stellantis portfolio.
Ram: The Truck-Centric Brand
Ram, on the other hand, is primarily focused on the truck segment, offering a range of full-size and heavy-duty pickup trucks. The Ram 1500, Ram 2500, and Ram 3500 are the brand's flagship models, known for their capability, towing capacity, and advanced features. Ram is positioned as the more utilitarian and work-oriented brand, catering to the needs of truck buyers, contractors, and those with heavy-duty hauling requirements.
Key Differences
- Vehicle Focus: Dodge emphasizes performance and enthusiast-driven vehicles, while Ram focuses on trucks and commercial-oriented models.
- Styling and Design: Dodge vehicles typically have a more aggressive, muscular, and performance-inspired design, while Ram trucks have a more rugged and utilitarian aesthetic.
- Target Audience: Dodge appeals to performance enthusiasts and those seeking high-powered, sporty vehicles, while Ram caters to truck buyers, contractors, and those with heavy-duty hauling needs.
- Branding and Marketing: Dodge's branding and marketing often highlight the brand's performance heritage and high-octane personality, while Ram's branding emphasizes the trucks' capability, durability, and work-oriented features.
In summary, Dodge and Ram are two distinct automotive brands within the Stellantis portfolio, each with its own unique focus and target audience. Dodge is the performance-oriented brand, while Ram is the truck-centric brand, catering to the needs of different types of customers.
Do Dodge and RAM have the same logo?
Dodge and Ram eventually separated into their own entities, and when the truck brand branched out in 2010, they took the ram logo with them.
Why do Ram trucks not say Dodge?
The company dropped the “Dodge” in 2009, so all trucks made from this date forward were simply “RAM trucks”. And though Dodge and RAM are still part of the same company, the trucks are labeled solely as RAM.
Is a Dodge and a Ram the same thing?
In 2009, Dodge's parent company, Chrysler, decided to make Ram a stand-alone name for their pickup trucks. That's why if you own a Dodge pickup truck made before 2009, it's called a Dodge Ram, and post-2009 pickups are Ram trucks. They're still the same company.
What was Dodge originally called?
the Dodge Brothers Company machine
Founded as the Dodge Brothers Company machine shop by brothers Horace Elgin Dodge and John Francis Dodge in the early 1900s, Dodge was originally a supplier of parts and assemblies to Detroit-based automakers like Ford.
Is my truck a Dodge or a RAM?
If you own a truck made before 2009, it's called a Dodge RAM, and all post-2009 pickup trucks are simply RAM trucks. They're still the same company, they're just Dodge cars, SUVs, and minivans that are under the Dodge branding, and their pickup trucks are with the RAM brand.
Who owns Dodge now?
StellantisDodge / Parent organization
In 2014, Fiat completed the acquisition and formed Fiat Chrysler Automobiles (FCA). FCA later merged with Peugeot Invest and formed a new entity called Stellantis in 2021. Today, Stellantis owns multiple major auto brands, including Dodge, Jeep, Chrysler, Ram, Fiat, Opel, Maserati, Citroen, and Peugeot.
Why is it called the Dodge Ram?
In the late 70s, a ram's head mascot began to appear on Dodge D Series pickups, which, starting in 1981, became known as Dodge Ram. You can also find it on Ramcharger SUVs. The full-size vans of this brand received the name Ram Van, and the brand symbol at that time was a five-pointed star.
Is my truck a Dodge or a Ram?
If you own a truck made before 2009, it's called a Dodge RAM, and all post-2009 pickup trucks are simply RAM trucks. They're still the same company, they're just Dodge cars, SUVs, and minivans that are under the Dodge branding, and their pickup trucks are with the RAM brand.
Why is Ram no longer Dodge?
Ram Trucks are no longer branded as Dodge due to a reorganization within the Chrysler Group. In 2009, Chrysler filed for bankruptcy and underwent significant restructuring. As part of this process, the company decided to separate its truck brand from the Dodge name to create a distinct identity for Ram.
What does Ram mean on a Dodge?
The name “Ram” was intended to pay homage to the Ram air hood, which had first become popular around 1933. Dodge-brand trucks quickly became popular throughout the twentieth century, and in the 1980s, the company founded Dodge Ram, or just Ram, a name many will associate with premium pickup trucks.
