What is the Ford logo today?
The Ford logo today is the blue oval with white script Ford—the enduring Blue Oval that appears on Ford vehicles, dealerships, and advertising. It remains Ford’s primary emblem, with only modest refinements in recent branding guidelines.
Design at a glance
What defines the logo in 2025 is its simplicity and recognizability: a deep blue oval surrounding the white, flowing script that spells “Ford.” The emblem is used in full color on vehicles and signage, and in simplified forms for digital and print contexts.
Core elements
The primary logo features a blue oval enclosing the white script “Ford.” The oval’s shape and the script’s curves have been preserved to preserve instant brand recognition across media and sizes.
Brand standards
Ford’s branding guidelines emphasize consistent use of the Blue Oval and script, with rules on color, spacing, and placement to maintain a uniform identity across products, markets, and platforms.
Where you’ll see it today
Ford applies the emblem across its product line, retail network, and communications. The following overview highlights the main contexts where the logo is most visible.
- On new Ford vehicles, typically displayed on the grille, trunk lid, or steering wheel as a badge.
- In dealership signage, wayfinding, and retail environments.
- In corporate communications, advertising, and digital media (websites, apps, social media).
- On official merchandise and gear, such as clothing and accessories.
Across these uses, the core Blue Oval with the Ford script remains the defining marker of the brand, signaling continuity and reliability for consumers.
Variations and color options
While the standard emblem is the blue oval with white script, Ford employs variants designed for different backgrounds and media. These include simplified or single-color versions for contexts where full color isn’t feasible or where a single-color appearance is required.
- Monochrome and single-color variants for embroidery, engraving, or low-contrast backgrounds.
- Digital-friendly and print-ready versions that preserve legibility at small sizes and across platforms.
Despite these variants, the core identity—the Blue Oval with the Ford script—remains the anchor of Ford’s brand recognition.
Historical context and significance
The Blue Oval has been associated with Ford since the late 1920s, and the script is a distinctive feature of the brand’s identity. Over the years, Ford has refined the logo’s rendering—streamlining shading and adapting to contemporary design standards—yet the emblem has retained its fundamental appearance and enduring recognition around the world.
Summary
Today’s Ford logo continues to be the classic blue oval with white script Ford—the emblem at the heart of Ford’s brand. It appears on every new vehicle, in dealerships, and across marketing and digital channels, with only minor refinements to stay current while preserving its historic identity.
When did the Ford logo change?
1976
1976-Today: The tenth version of the Ford logo
Now that Ford had a logo design that the public responded positively towards, they made one final update to the design. This logo iteration that was unveiled in 1976 has remained part of the brand today.
Why are people flipping their Ford logos?
While the Ford logo has been around for decades, many fans of the revolutionary car brand have discovered a trendy new way to appreciate it with a pop culture twist. By flipping their camera screen, some TikTokers have discovered that it spells out the word "brat".
Did Ford change their slogan?
In the U.S., “Ready Set Ford” replaces “Built Ford Proud,” which debuted in 2018 and often spoke to the company's heritage and manufacturing prowess. In Europe, Ford had used the line “Bring On Tomorrow,” while in South America, it used “Ready for More.”
What is the current Ford logo?
The current Ford logo is a modernized blue oval with a white, two-dimensional "Ford" script inside, a simplified white outline, and a flatter blue background. This updated version, which debuted on the 2024 F-150, removes the chrome border and silver pinstriping and enlarges the script for a cleaner look, while maintaining the core blue oval shape.
- Script: The "Ford" script is now white and slightly larger.
- Border: The chrome border has been removed, and the oval is now encircled by a simple white line.
- Background: The blue color of the oval appears flatter and slightly darker, contrasting more with the white text.
- Design: The overall design is more two-dimensional and minimalist compared to its previous version, which had a metallic, 3D gloss.
