What is the luxury brand of Dodge?
There is no dedicated luxury brand officially labeled as Dodge’s luxury arm. Dodge sits within Stellantis as a mainstream, performance-oriented brand, while true luxury within the group is represented by Maserati, with Alfa Romeo and Chrysler also occupying premium positions in various markets.
Where Dodge fits in Stellantis' lineup
Dodge is positioned as a mass-market brand with a focus on performance variants and value. It does not operate a separate luxury badge, and its siblings in the Stellantis portfolio cover the higher end of the market.
Luxury brands in the Stellantis family
To understand where luxury sits in the corporate structure, here are the brands Stellantis assigns to the premium end of its lineup:
- Maserati — a standalone luxury marque known for high-end sedans, sportbacks, and SUVs with exclusive materials and appointments.
- Alfa Romeo — a premium brand offering stylish design and engaging driving dynamics, positioned above mass-market brands but generally below Maserati in perceived luxury.
- Chrysler — often viewed as near-luxury or premium in North America, emphasizing comfort, refined interiors, and feature-rich offerings within a more family-oriented lineup.
In sum, Dodge has no separate luxury badge of its own within Stellantis. Maserati is the official luxury marque, while Alfa Romeo and Chrysler occupy premium positions in the broader portfolio.
What counts as luxury within Stellantis?
Within the Stellantis group, luxury is distributed across Maserati (the top-tier luxury marque) and premium offerings like Alfa Romeo and Chrysler, which provide upscale features and comfort but are not marketed as standalone luxury brands. Dodge remains the performance- and value-focused arm of the lineup.
Summary
Dodge does not have a dedicated luxury brand. The luxury tier within Stellantis rests with Maserati as the true luxury marque, with Alfa Romeo and Chrysler serving premium positions in their markets. Dodge remains separate from the luxury category, focusing on performance and affordability.
What is the luxury brand of Honda?
Acura
Acura, on the other hand, is Honda's luxury division. Launched in 1986, Acura was the first Japanese premium car brand. The vehicles under this marque are designed with a greater emphasis on performance, luxury features, and a higher level of craftsmanship.
What is the luxury brand of Ford?
Lincoln
Lincoln is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match.
What is the luxury brand of Dodge cars?
They aspired to luxury with their rich Corinthian leather and all, but a Chrysler is a dressed-up Dodge and a Cadillac is a Cadillac.
Does Chrysler have a luxury brand?
Technically speaking, Chrysler vehicles are the luxury division under the greater FCA umbrella. This auto group includes traditionally American brands like Chrysler, Dodge, Jeep and Ram, as well as the Alfa Romeo performance and luxury brand and Fiat models.
