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Why did Chevy quit making the Captiva?

Chevrolet, a division of General Motors, discontinued the Captiva crossover SUV in the United States and Canada in 2017 after several years on the market. The decision to end production of the Captiva was driven by a combination of factors, including declining sales, a shift in consumer preferences, and Chevrolet's strategic focus on other models in its lineup.


Declining Sales


The Captiva, which was introduced in the U.S. market in 2011, never gained significant traction with American consumers. Sales of the Captiva steadily declined over the years, with just over 10,000 units sold in 2016, its final year on the market. This was a far cry from the sales numbers of Chevrolet's more popular SUV and crossover models, such as the Equinox and Traverse, which were selling in much higher volumes.


Shift in Consumer Preferences


The decline in Captiva sales was also reflective of a broader shift in consumer preferences towards larger, more spacious SUVs and crossovers. As American buyers increasingly sought out vehicles with more passenger and cargo room, the Captiva's relatively compact size and limited interior space became less appealing. Chevrolet recognized that it needed to focus its resources on developing and marketing vehicles that better aligned with the evolving demands of the SUV and crossover market.


Chevrolet's Strategic Focus


In addition to the Captiva's lackluster sales performance and changing consumer preferences, Chevrolet's decision to discontinue the model was also influenced by the company's strategic priorities. Chevrolet was devoting more attention and resources to its other SUV and crossover models, such as the Equinox, Traverse, and Blazer, which were seen as more critical to the brand's long-term success. The Captiva, in contrast, was viewed as a less essential part of Chevrolet's product lineup, leading the company to ultimately decide to cease production.


In the end, the combination of declining sales, shifting consumer preferences, and Chevrolet's strategic focus on other models in its lineup led to the discontinuation of the Captiva in the United States and Canada. The decision was part of Chevrolet's broader efforts to align its product portfolio with the evolving demands of the SUV and crossover market.

Is the Chevrolet Captiva a reliable car?


Over the course of a grueling 100,000-kilometer endurance test, compressed into just 85 days, the Captiva proved its engineering reliability and emerged as one of the toughest and most durable MPVs on the road today.



Why was Captiva discontinued?


"It came to the end of its natural product cycle," said James Cain, a GM spokesman in a phone conversation with Edmunds on Wednesday. The Captiva Sport is basically a rebadged Saturn Vue. "(Captiva Sport) was a 99.99 percent fleet vehicle, mostly to rental companies," Cain added.



How many miles can a Chevy Captiva last?


The estimated lifespan of a Chevrolet Captiva is 142,000 miles, before reaching the life expectancy upper limit. Factors such as ULEZ compliance and BHP are major when looking into a vehicle's lifespan/life expectancy.



What is the bad year for the Chevy Captiva?


Summary: GENERAL MOTORS (GM) IS RECALLING CERTAIN MODEL YEAR 2011-2012 CHEVROLET CAPTIVA VEHICLES MANUFACTURED FROM OCTOBER 2, 2009, THROUGH APRIL 21, 2011. DRIVING THE VEHICLE WITH THE TRANSMISSION IN MANUAL MODE AND IN FIRST GEAR CAUSES THE ENGINE AND POWER STEERING PUMP TO OPERATE AT HIGHER SPEED THAN IS TYPICAL.



What is the life expectancy of a Chevy Captiva?


The estimated lifespan of a Chevrolet Captiva is 142,000 miles, before reaching the life expectancy upper limit.



What is the recall on the Chevy Captiva?


General Motors said on December 21 it is recalling more than 15,000 Chevrolet Captiva crossovers sold worldwide for a power steering overheating issue that could lead to an engine compartment fire. The recall covers 2011-2012 models — including 3,150 vehicles sold in the United States to rental car fleets.



What is the recall on the Chevy Captiva engine?


GENERAL MOTORS (GM) IS RECALLING CERTAIN MODEL YEAR 2011-2012 CHEVROLET CAPTIVA VEHICLES MANUFACTURED FROM OCTOBER 2, 2009, THROUGH APRIL 21, 2011. DRIVING THE VEHICLE WITH THE TRANSMISSION IN MANUAL MODE AND IN FIRST GEAR CAUSES THE ENGINE AND POWER STEERING PUMP TO OPERATE AT HIGHER SPEED THAN IS TYPICAL.



What replaced the Chevy Captiva?


CHEVROLET CAPTIVA SECOND GENERATION (2011-2018)
The car was then replaced by the Chevrolet Equinox.



How many miles will a Chevy Captiva last?


The estimated lifespan of a Chevrolet Captiva is 142,000 miles, before reaching the life expectancy upper limit. Factors such as ULEZ compliance and BHP are major when looking into a vehicle's lifespan/life expectancy.



What happened to Chevy Captiva?


In 2018, Chevrolet ended production of the first-generation Captiva and began replacing it worldwide with the Equinox. The second-generation Captiva, which is a rebadged Baojun 530 produced in China by SAIC-GM-Wuling, was introduced in Colombia in November 2018 and Thailand in March 2019.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.