What is the luxury car of Ford?
The luxury brand of Ford Motor Company is Lincoln.
As Ford’s premium division, Lincoln has long stood for quiet cabins, refined design, and a comfortable, upscale driving experience. Today, the lineup centers on SUVs, with a push toward electrification that blends plug‑in hybrids and future fully electric models into a brand identity built around craftsmanship and a serene ride. This article outlines Lincoln’s role within Ford, its current lineup, and what the path forward looks like for the luxury marque.
Current Lincoln lineup and flagship models
Here is a snapshot of the core Lincoln models and how they fit into the brand’s strategy today.
- Navigator — the flagship, full‑size luxury SUV, known for its spacious interior, premium materials, and available Black Label trim with bespoke finishes.
- Aviator — a mid‑size luxury SUV offering strong performance, a refined ride, and a plug‑in hybrid variant for buyers seeking electrified capability.
- Nautilus — the mid‑size SUV positioned between the Corsair and Aviator, emphasizing comfort, quietness, and a feature‑rich interior.
- Corsair — the compact luxury SUV that serves as the entry point to Lincoln’s lineup, prioritizing comfort, technology, and a smooth user experience.
These models form the backbone of Lincoln’s market approach, focusing on luxury, quiet interiors, and a user‑friendly tech experience within a mostly SUV lineup.
Flagship model and design philosophy
Navigator: the emblem of Lincoln luxury
The Navigator remains Lincoln’s crown jewel, offering the most space, advanced driver assistance tech, and premium interior materials. Its presence reinforces Lincoln’s identity as a maker of comfortable, spacious, and refined family luxury vehicles.
Design language and craftsmanship
Lincoln’s design language centers on quiet cabins, smooth surfaces, and tactile materials. Signature elements—calm lighting, meticulous seam work, and a distinctive grille—signal a premium experience that aims to distinguish Lincoln from Ford’s mainstream models while aligning with luxury expectations in the market.
Electrification and the road ahead
Lincoln has committed to expanding electrified options and outlining a future beyond internal combustion. The Aviator, in its Grand Touring form, illustrates the brand’s early step into electrified power with a plug‑in hybrid configuration that blends performance with efficiency. Lincoln has also showcased concept vehicles, such as the Lincoln Star, to preview an electric‑driven design language and a refreshed customer experience. Going forward, Lincoln’s plan includes increasing its electrified offerings and eventually introducing more fully electric models as part of Ford’s broader push toward an electrified lineup.
Today’s production lineup remains anchored in gasoline engines and, in some cases, hybrid variants, while the brand communicates a clear trajectory toward a broader electrified portfolio as part of Ford’s global strategy.
Summary
Lincoln serves as Ford’s luxury arm, dedicated to comfort, craftsmanship, and a serene driving experience, primarily through its SUV lineup. The Navigator stands as the flagship, with the Aviator, Nautilus, and Corsair offering progressively smaller footprints and features. The brand is moving toward greater electrification, using plug‑in hybrids today and signaling a broader all‑electric future in the coming years, reinforced by design previews like the Lincoln Star concept. For buyers seeking premium refinement within the Ford family, Lincoln remains the defining luxury option.
What is the premium version of Ford?
The Ford Mustang Mach-E Premium builds on the Ford Mustang Mach-E Select's foundation, adding premium upgrades and customization options for those who want enhanced comfort and performance. Top Features of the Ford Mustang Mach-E Premium: Choice of Battery Size and Drivetrain, allowing you to prioritize range or power.
Which is Ford's most expensive car?
The most expensive Ford ever sold is a 1968 GT40 camera car that fetched \$11 million at an auction in 2012. For a modern, road-legal Ford, the most expensive model is the Mustang GTD, which has a base price of around \$320,000 and can reach up to \$500,000 with options.
Most expensive Ford ever sold at auction
- 1968 Ford GT40 camera car: Sold for \$11 million, this car was used for filming the movie Le Mans starring Steve McQueen.
- It was originally a successful race car before its roof was removed to be used as a camera car.
- This price makes it the most expensive Ford road-legal production model ever sold.
You can watch this video to see a modern Ford Mustang GTD and hear about its features: 59sEddieXYouTube · Jul 31, 2025
Most expensive modern Ford
- Ford Mustang GTD: The most expensive new Ford, with a base price of about \$320,000.
- With options like a performance package and custom finishes, the price can climb to around \$500,000.
- The performance package alone can increase the price by about \$60,000.
This video shows the details of the Ford Mustang GTD, including the exterior and interior: 58sBrian MakseYouTube · Nov 22, 2025
What is the higher end of Ford?
The Ford Titanium trim level is the ultimate line of vehicles offered by Ford Motor Company, which is comprised of premium, high-end amenities, the most sophisticated technological and safety advancements, and dynamic design components.
What is Ford's luxury car?
Lincoln Motor Company, or simply Lincoln, is the luxury vehicle division of American automobile manufacturer Ford Motor Company. Marketed among the top luxury vehicle brands in the United States, Lincoln is positioned closely against its General Motors counterpart Cadillac.
