What is the luxury line of Ford?
The luxury line of Ford is Lincoln. Lincoln is Ford Motor Company's premium brand, created to offer upscale vehicles with refined interiors, quiet cabins, and a distinctive design language. As of 2025, Lincoln focuses on SUVs — Navigator, Aviator, Nautilus, and Corsair — and has largely moved away from producing traditional passenger sedans in North America.
Overview of Lincoln as Ford’s luxury brand
Lincoln began as an independent automaker in 1917, named after President Abraham Lincoln, and was acquired by Ford Motor Company in 1922. For decades, Lincoln has served as Ford’s flagship luxury division, aiming to provide premium comfort, advanced features, and a refined driving experience that differentiates its products from Ford’s mainstream lineup. The brand has emphasized quiet cabins, premium materials, and a distinctive grille and silhouette to stand apart in the luxury segment.
Current Lincoln lineup
Below are Lincoln’s current production models, spanning compact to full-size SUV segments. This lineup reflects Lincoln’s current focus on utility and family-friendly luxury rather than traditional sedans.
Sedan status
As of 2025, Lincoln has largely phased out traditional sedan models in North America, concentrating on SUVs and crossovers.
- Corsair — compact luxury SUV
- Nautilus — mid-size luxury SUV (formerly MKX)
- Aviator — mid-size luxury SUV
- Navigator — full-size luxury SUV
These vehicles are designed to offer spacious interiors, advanced driver-assistance features, and a premium feel in everyday driving. They underscore Lincoln’s emphasis on comfort, quietness, and design within the SUV category.
Historical milestones of Lincoln
To understand the brand’s evolution, here are some key milestones that shaped Lincoln’s role as Ford’s luxury line:
- 1917: Lincoln Motor Company founded in Detroit, named after President Abraham Lincoln.
- 1922: Ford Motor Company acquired Lincoln, integrating it into Ford’s luxury portfolio.
- 1939: Lincoln Continental launched, becoming one of the brand’s iconic flagship models for decades.
- 1998: Navigator introduced as a full-size SUV, signaling Lincoln’s emphasis on luxury SUVs.
- 2015–2020s: Brand refresh and new models, including the revival of the Aviator (production for the 2020 model year) and continued expansion of Corsair and Nautilus.
These milestones illustrate Lincoln’s trajectory from a standalone luxury maker to Ford’s premium arm focused on modern SUV offerings with a focus on comfort and design.
What this means for consumers
For buyers, Lincoln’s status as Ford’s luxury line means access to premium features and design at a tier below the top-tier European brands. The current SUV lineup emphasizes space, comfort, and technology aimed at family-oriented luxury, with a dealer network and warranty support that align with Ford’s broader customer service framework.
Summary
Lincoln is Ford’s luxury line, a premium brand focused on SUVs and upscale interiors. As of 2025, its lineup includes the Corsair, Nautilus, Aviator, and Navigator, with a history dating back to 1917 and a Ford acquisition in 1922. The brand has evolved from its early era of luxury sedans to a modern SUV-centric lineup that aims to compete in the premium segment through comfort, technology, and refined design.
