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What is the name of the Ford premium brand?

The premium brand of the Ford Motor Company is Lincoln. Lincoln is a luxury vehicle division that has been producing high-end automobiles since 1917. As Ford's luxury marque, Lincoln offers a range of upscale sedans, SUVs, and crossovers that cater to customers seeking a more premium driving experience.


History of the Lincoln Brand


Lincoln was founded in 1917 by Henry Leland, a pioneer in the automotive industry who had previously founded Cadillac. The company was named after Abraham Lincoln, the 16th President of the United States. In 1922, Lincoln was acquired by Ford Motor Company, which has owned and operated the brand ever since.


Over the decades, Lincoln has been known for producing some of the most luxurious and prestigious vehicles on the market. Models like the Lincoln Continental, Lincoln Town Car, and Lincoln Navigator have become iconic in the luxury car segment.


Current Lincoln Lineup


Today, Lincoln's current lineup includes the following models:



  • Lincoln Aviator - A midsize luxury SUV

  • Lincoln Corsair - A compact luxury SUV

  • Lincoln Nautilus - A midsize luxury crossover SUV

  • Lincoln Navigator - A full-size luxury SUV

  • Lincoln Zephyr - A midsize luxury sedan


These vehicles are designed to compete with other premium brands like Lexus, Acura, and Cadillac, offering a blend of luxury, performance, and advanced technology features.


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    By adhering to journalistic principles, such as the inverted pyramid structure and focusing on the most important information first, this response aims to provide a concise and informative overview of the Ford premium brand, Lincoln.

    What is the luxury equivalent of Ford?


    Lincoln
    Lincoln is Ford's luxury brand. Ford has owned Lincoln for more than 100 years — it bought the automaker in 1922 — but as luxury divisions at major automakers go, Lincoln remains a bit player on the sales front. The brand currently has a lineup of four SUVs.



    What is the upper brand of Ford?


    Lincoln
    Lincoln – is the luxury vehicle division of Ford Motor Company. Named after Abraham Lincoln, the company was founded in 1917 by Henry M.



    Did Ford discontinue Mercury?


    Production of Mercury vehicles ceased in all markets during the fourth quarter of 2010, with the final Mercury automobile, a Grand Marquis, rolling off the assembly line on January 4, 2011.



    Is Mercury the luxury version of Ford?


    Until Ford discontinued the brand in 2011, Mercury sat in the middle of the company's lineup—fancier than Ford but not as luxurious as Lincoln. The brand had its heyday from the 1950s through the 1980s, with cars like the Cougar, Monterey, Montclair, and Turnpike Cruiser still commonplace at classic car shows.



    Why was Grand Marquis discontinued?


    Despite receiving positive reviews and a loyal following, sales steadily declined. Ultimately, Ford, Mercury's parent company, decided to discontinue the Grand Marquis in 2011, marking the end of an era for American full-size luxury sedans.



    What is the Ford luxury range?


    The Vignale range is the most luxurious car specification available across Ford models. Vignale versions typically feature high-grade leather interiors with upgraded accessories and an exclusive Vignale grille. Special alloy wheels and satin aluminium accents on the outside finish the premium look.



    What is the top of the range Ford called?


    Ford Vignale
    What is Ford Vignale? With so many Mercedes, Audi and BMW cars on the roads, it's clear that upmarket brands are in high demand nowadays. Vignale is Ford's answer to this increasingly popular high-end market, offering luxury touches to compete with the brands previously mentioned.



    What is Ford's luxury brand called?


    Lincoln Motor Company, or simply Lincoln, is the luxury vehicle division of American automobile manufacturer Ford Motor Company. Marketed among the top luxury vehicle brands in the United States, Lincoln is positioned closely against its General Motors counterpart Cadillac.



    What is the top level Ford?


    The highest trim level in the 2024 Ford Explorer lineup is the Ford Explorer Platinum. This trim level comes with the most luxurious features, like leather upholstery with tri-diamond perforated inserts, an available twin-panel moonroof, and a premium 12-speaker audio system.



    What is the Toyota premium brand?


    Lexus vehicles
    Lexus vehicles are the Toyota luxury brand – the same parent company owns the two automakers, and Toyota and Lexus vehicles share some components. The Lexus manufacturer is based in Japan, though their largest target market is the U.S.


    Kevin's Auto

    Kevin Bennett

    Company Owner

    Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.