What is the new Dodge logo?
The new Dodge logo is a refreshed emblem introduced by the brand as part of its evolution toward electrified, high-performance vehicles, featuring a modern shield-like crest and a bold wordmark.
In practice, the update signals a branding shift designed to modernize Dodge’s image while preserving its performance heritage. The logo is intended to be versatile across contexts, with an emblem version for badges on vehicles and a horizontal wordmark for marketing and digital use. Dodge positioned the refresh as part of a broader strategy to appeal to new customers while highlighting the brand’s performance-centric roots and future electrification plans.
Design features of the new logo
Key elements
Below are the primary design choices that define the refreshed emblem.
- A shield-like crest with clean, angular lines to convey strength and durability
- A bold, all-caps DODGE wordmark presented in a custom sans-serif typeface
- A color approach centered on red accents, complemented by grayscale tones for versatility
- Two main formats for usage: a badge-style emblem for vehicles and a horizontal wordmark for digital and print media
These elements together aim to project a modern, performance-forward image while nodding to Dodge’s aggressive styling and high-performance heritage.
Rationale and brand strategy
The logo refresh is part of Dodge’s broader brand strategy to position itself for the next generation of vehicles, including electrified performance models. By adopting a more streamlined crest and a prominent wordmark, the company seeks greater consistency across vehicles, marketing, and digital channels, while maintaining the bold, energetic personality associated with the brand.
Practical use and rollout
As the new logo rolled out, Dodge applied the emblem and wordmark across new models, dealer materials, advertising, and digital assets. The approach allows for flexible branding scenarios—from the badge on vehicles to prominent branding in commercials and online platforms—helping to unify the brand’s presence across channels.
- Badge placement on newer Dodge vehicles to replace or supplement previous insignia
- Horizontal wordmark used in marketing, websites, social media, and merchandise
- Variants and simplifications maintained for different media needs, including monochrome options for certain applications
The outcome is a cohesive, adaptable identity designed to support Dodge’s emphasis on high-performance propulsion and future electrification, while keeping the visual energy that fans associate with the brand.
Reception and context
Summary
In short, the new Dodge logo is a modern branding refresh built around a shield-like crest and a bold wordmark, designed to signal Dodge’s pivot toward electrified, high-performance models while preserving its aggressive, energetic vibe. It is intended to be versatile across vehicles, marketing, and digital platforms, providing a cohesive visual language for the brand as it moves into the next era of performance.
