What is the new name for the Toyota Avalon?
The new name for the Toyota Avalon is Toyota Crown.
In the United States, Toyota ended the Avalon after the 2022 model year and launched the Crown in 2023 as its replacement, reviving a premium flagship sedan name that Toyota uses in multiple markets.
Background and significance
The renaming reflects Toyota's broader branding strategy to position its flagship sedan as part of a global, premium Crown lineup rather than as a standalone model.
Key points about the name change and what it signals for the market:
- The Crown now serves as the direct successor to the Avalon in the U.S. market, beginning with the 2023 model year.
- Brand positioning shifts toward a more premium image, leveraging the historic Crown nameplate.
- The Crown is part of Toyota’s global strategy to standardize a flagship sedan across markets with a consistent identity.
- Electrified options and modern technology are emphasized to compete with other luxury-leaning mainstream sedans.
- The Avalon name is no longer used in the U.S. market, making Crown the visible successor for buyers seeking a full-size, technology-forward sedan.
Together, these points show that the Crown is positioned as the successor to Avalon in the U.S. market, signaling a branding refresh rather than a simple model rename.
What this means for buyers
For shoppers looking at full-size sedans, the Crown offers similar interior space and comfort to the former Avalon, with updated styling, connectivity, and hybrid technology designed to appeal to a premium sedan audience.
If you had planned to look for an Avalon, you’ll now find the Crown in its place on dealer lots, with a marketing push emphasizing luxury, efficiency, and advanced driver assistance features.
Summary
In short, Toyota has replaced the Avalon name in the U.S. with the Toyota Crown, signaling a shift toward a more premium, globally unified flagship sedan. The Crown preserves the room and comfort buyers expect from a full-size Toyota while emphasizing modern technology and hybrid options to compete in today’s market.
What is Toyota replacing the Avalon with?
The Toyota Crown replaced the Avalon in the United States as the company's flagship sedan. It was introduced for the 2023 model year and features hybrid powertrains, standard all-wheel drive, and a higher ride height than the traditional Avalon.
You can watch this video to learn about the 2023 Toyota Crown: 1mAuto Buyers Guide | Alex on AutosYouTube · Jul 15, 2022
- A "sport utility sedan": While it is a sedan, the Crown has a higher stance, which makes it feel more like a crossover or SUV.
- Hybrid-only powertrains: The Crown is offered exclusively with a hybrid system, unlike the Avalon which was also available with gasoline-only engines.
- Higher-end technology: The Crown features newer technology than the last Avalon, including wireless Apple CarPlay and Android Auto support.
How much will the 2026 Avalon cost?
The price for the 2026 Toyota Avalon is not yet officially released, but sources suggest the 2026 model year has been discontinued. Previous model years had an original MSRP starting around $33,535$ 33 comma 535$33,535 for the base XLE Sedan. The 2026 model is expected to have a new design, including a large touchscreen infotainment system and an aggressive front grill.
2026 Toyota Avalon price estimates
- Starting price: $33,535$ 33 comma 535$33,535 (based on the 2016 model)
- Higher trims: Expected to be priced higher due to additional features
- Official price: The official MSRP for the 2026 Avalon has not yet been released, but the previous model year was the last one produced.
Previous 2026 model year features
- Engine: 3.5L V6 with 268 horsepower
- Fuel efficiency: 21 mpg city / 30 mpg highway
- Infotainment: 14-inch touchscreen
- Design: Aggressive front grill, LED matrix headlights, and a long, low profile
Why did Toyota discontinue the Avalon?
Toyota discontinued the Avalon primarily due to a major shift in consumer preference from sedans to SUVs and crossovers. Declining sales for the full-size sedan segment, coupled with Toyota's strategy to focus on its SUV lineup and hybrid/electric vehicles, led to the decision to end production after the 2022 model year. The Toyota Crown replaced the Avalon as the company's flagship sedan, offering a new, high-riding design.
- Changing consumer demand: The popularity of SUVs and crossovers, which offer more space and versatility, has steadily eroded demand for traditional sedans like the Avalon.
- Focus on SUVs and hybrids: Toyota is prioritizing its resources on expanding its SUV lineup and developing more hybrid and electric vehicles to meet market trends.
- Declining sales: The Avalon's sales were falling, struggling to compete with other large sedans and even being outsold by the Camry, which was continuously improving.
- Replacement with the Toyota Crown: The Avalon was replaced by the high-riding, hybrid Toyota Crown, which is intended to appeal to a new generation of car buyers and fill the role of a premium sedan in the lineup.
- Market segmentation: The Avalon's role was also seen as overlapping with the more luxurious Lexus ES, and its design was sometimes seen as being difficult for taller drivers to get in and out of, a common complaint from some older buyers.
Did Toyota make a 2025 Avalon?
No, there is no 2025 Toyota Avalon. Toyota discontinued the Avalon in 2022 in North America, and the Toyota Crown has effectively replaced it as Toyota's full-size flagship sedan. While some online sources mention a hypothetical or imagined 2025 model, there is no production version available for purchase.
You can watch this video to see a comparison between the Toyota Crown and other sedans: 56sAuto Buyers Guide | Alex on AutosYouTube · Jul 15, 2022
- Discontinued in 2022: The Avalon was officially discontinued in the United States in 2022.
- Replaced by the Crown: The Toyota Crown was introduced as the new flagship sedan for the brand, though it is a hybrid-only model.
- No 2025 model: There is no official 2025 model year for the Avalon, and any mentions of one are either speculative or refer to a different vehicle, such as the Crown.
