What is the signature color of Ford?
Ford's signature color is a deep blue known as Ford Blue, used in its iconic blue oval logo and across branding. It remains a central element of the company's identity.
A badge of identity: The blue oval and its meaning
The blue oval with white lettering has been a long-standing emblem of Ford, signaling reliability and legacy while standing out in a crowded automotive market. The color is not just decorative—it is a defining cue that consumers associate with the brand.
Origins and symbolism
Ford introduced its blue oval logo in the early days of the company's branding. Over the decades, the blue oval has become a universal shorthand for the Ford name, appearing on vehicles, dealership signage, and official communications.
How Ford applies its signature color
Below is a look at how the color is used across the company's branding and communications. The items illustrate the breadth of Ford's color usage in practice.
- Logo and badges: The blue oval is the primary logo element, typically paired with white “FORD” lettering.
- Advertising and media: Television, print, and digital campaigns consistently feature Ford Blue to reinforce brand recognition.
- Dealerships and signage: Exterior and interior branding at Ford dealerships centers on Ford Blue to create a cohesive visual identity.
- Product packaging and collateral: Vehicle brochures, manuals, and official merchandise employ the color as a unifying theme.
In practice, the blue is combined with a restrained secondary palette—often white, black, or gray—to preserve legibility and maintain a tidy, modern look across media.
Brand guidelines and color variations
Brand governance typically specifies Ford Blue as the primary color and sets rules for its use, including contrast with white and other colors and acceptable background contexts. The guidelines ensure consistency across regions and media, while allowing some flexibility for digital and print formats.
- Primary color: Ford Blue serves as the core brand color in logos, signage, and key visuals.
- Secondary and accent usage: White text on blue and restrained neutrals ensure legibility and consistency.
- Adaptations by medium: Digital, print, and environmental branding may employ slightly tuned shades to optimize visibility and legibility.
These conventions help Ford maintain a recognizable, cohesive look that users can identify instantly across markets and products.
Public perception and impact
Beyond aesthetics, the signature blue color reinforces Ford's brand position as a longstanding American automaker with a focus on reliability, engineering heritage, and accessibility. The color supports trust signals in advertising and helps the brand stand out on showroom floors and on the road.
Summary
Ford's signature color is Ford Blue—the deep blue used in the blue oval logo and across branding materials. The color functions as a core marker of the brand, guiding how Ford communicates, markets, and presents its vehicles globally.
What is the official color of Ford?
There are 6 colors in Ford Motor Logo - Maastricht Blue (#081534), Dark Cerulean (#133A7C), Lapis Lazuli (#2A6BAC), Picton Blue (#47A8E5), White (#FFFFFF) and Silver Sand (#C6C6C6). The RGB and CMYK values of the colors are in the table below along with the closest RAL and PANTONE® numbers.
What color is Ford known for?
The iconic shade of Ford blue is more than just a striking color; it symbolizes trust and reliability. Research indicates that blue can create vibrant and balanced environments, reduce stress, and boost productivity.
What is Ford's signature color?
blue
Other than the standard blue color that had always been used, alternate colors of black and white were also tested out around 1961. Today the Ford logo still has that same iconic blue oval, but has been made to look more modernized with a silver lining around its font and a white hue added to the lettering.
What is Ford's original color?
black
The car was only offered in black from 1914-1925, however before and after that various models of the vehicle could be purchased in a variety of colors including blue, red, grey, and green.
