What is the update for the Ford Maverick in 2024?
The 2024 Maverick receives incremental updates rather than a redesign, with the core Hybrid and EcoBoost powertrains carried over and more standard features and new option packages.
What follows provides a detailed look at what changed for 2024, including powertrain options, technology, trim availability, and practical updates for owners and potential buyers.
Powertrains and performance
For 2024, Ford kept the Maverick’s two-engine lineup intact while refining equipment and options around them. The basic driving experience remains familiar: efficient hybrid operation for daily use and stronger acceleration from the EcoBoost turbo, with all-wheel-drive available on select configurations.
Hybrid powertrain
- 2.5-liter hybrid with electric motor and CVT, producing around 191 horsepower
- Front-wheel drive is standard; all-wheel drive available on certain trims
The hybrid remains the deal-for-the-daily-driver option, prioritizing fuel efficiency and city-friendly usability without altering the fundamental setup for 2024.
EcoBoost powertrain
- 2.0-liter turbocharged inline-4 EcoBoost, around 250 horsepower
- All-wheel drive available on most trims, paired with an 8-speed automatic
The EcoBoost version continues to deliver stronger performance for highway merging and load-carrying scenarios, with the same transmission pairing and drivetrain choices as in prior years.
Technology and safety updates
Ford has expanded connectivity and safety features for 2024, aiming to keep Maverick competitive with newer compact pickups and mainstream crossovers. The updates emphasize more comprehensive driver assistance and easier smartphone integration.
- Expanded Co-Pilot360 safety suite available across more trims, including features like automatic emergency braking, lane-keeping assist, and blind-spot monitoring
- Wireless Apple CarPlay and Android Auto becomes more widely available across the lineup
- Updated SYNC 4 infotainment system with faster responses and improved navigation on supported trims
These tech updates are designed to improve daily usability, particularly for buyers who rely on smartphone integration and on-road safety features during commutes and trips.
Trims, packages, and pricing
The Maverick’s three-trim structure remains intact for 2024, with Ford continuing to offer appearance and equipment packages to customize the look and feel without a complete redesign.
- Trim lineup remains XL, XLT, and Lariat, with feature emphasis shifting slightly toward higher trims
- New appearance packages and refreshed exterior color options give buyers more styling choices
- Optional equipment groups and packages provide access to additional tech and convenience features on lower trims
- Pricing sees modest adjustments reflecting content changes and market conditions
For buyers, this means you can tailor a Maverick to your preferences without stepping up to a new generation, while still benefiting from updated tech and styling options.
Bed, practicality, and ownership experience
The Maverick’s practical strengths—its compact footprint, versatile bed, and modular storage—remain central to the model’s appeal in 2024. Ford continues to emphasize the FlexBed system and smart storage solutions that make the truck usable for both work tasks and weekend adventures.
- 4.5-foot bed with FlexBed system for configurable storage and cargo management
- Under-seat storage and accessible tie-downs enhance cargo organization
- A range of bed accessories and protective options are offered to support daily-use needs
These practical enhancements reinforce Maverick’s value proposition for buyers who want a compact, capable pickup that’s easy to live with in urban and suburban environments.
Market positioning and what buyers should consider
With its 2024 updates, the Maverick remains a competitive choice in the small pickup segment by delivering efficient powertrains, practical features, and customizable styling without a major redesign. Prospective buyers should weigh the hybrid for best fuel economy and daily usability against the EcoBoost for stronger performance and AWD capability, while considering which appearance or equipment packages best suit their needs.
Summary
The 2024 Ford Maverick focuses on continuity with thoughtful, incremental updates rather than a new generation. Core engine choices stay the same—hybrid for efficiency and EcoBoost for performance—while technology and safety features expand, and styling options diversify. For many buyers, this mix preserves the Maverick’s value and practicality while offering fresh ways to personalize and equip the truck for everyday life.
