What is Toyotas most luxury vehicle?
In broad terms, Toyota's most luxurious model is the Lexus LS flagship sedan, while the ultra-exclusive Toyota Century represents the pinnacle of luxury within Toyota's domestic lineup.
To understand the question fully, it's essential to distinguish between Toyota's global luxury division (Lexus) and Toyota's internal ultra-luxury limousine (Century). The LS is the standard-bearer for luxury experiences available worldwide, whereas the Century is a rare, chauffeur-driven vehicle with a long heritage in Japan.
Two paths to luxury: Lexus and the Century
Here are the main contenders and what makes them luxurious.
- Lexus LS: The global flagship luxury sedan from Toyota's luxury division, renowned for a quiet ride, premium materials, refined craftsmanship, and advanced technology.
- Toyota Century: An ultra-exclusive limousine sold mainly in Japan, typically chauffeur-driven, with bespoke interiors and a focus on ceremonial prestige and comfort.
- Lexus LX and other high-end Lexus models: While extremely luxurious, these are part of the broader lineup and not the single pinnacle in the way the LS and Century are viewed.
These distinctions show two routes to Toyota’s notion of luxury: a widely available, globally marketed luxury sedan (Lexus LS) and an exceptionally exclusive, domestically oriented flagship (Century).
What defines luxury in Toyota's lineup?
Luxury within Toyota's ecosystem hinges on comfort, materials, craftsmanship, technology, and exclusivity. Lexus emphasizes premium interiors, a serene ride, and state-of-the-art amenities; the Century elevates those traits to bespoke, chauffeur-driven levels tailored for Japan's elite and ceremonial settings.
Key luxury differentiators
The following factors help distinguish Toyota’s luxury offerings across the lineup:
- Interior craftsmanship and high-grade materials, particularly in the Lexus LS
- Advanced technology and safety features designed for comfort and ease of use
- Limited production and ceremonial prestige associated with the Century
In practice, the LS serves as Toyota’s most accessible, globally recognized luxury model, while the Century remains the ultimate symbol of exclusivity within Toyota’s own brand family.
Summary
Toyota’s answer to luxury operates on two tracks: the Lexus LS, which stands as the global flagship luxury sedan, and the Toyota Century, a domestic, ultra-exclusive limousine that embodies the pinnacle of Toyota’s craftsmanship and prestige. For most buyers seeking maximum luxury outside Japan, the LS is the definitive choice; for those prioritizing extreme exclusivity and ceremonial distinction, the Century remains the ultimate symbol within Toyota’s lineup.
Bottom line: Lexus LS is widely regarded as Toyota’s most luxury-oriented model on the market today, while the Century represents the rarefied edge of Toyota luxury reserved for a select audience in Japan.
What is the No. 1 luxury car?
There is no single "number one" luxury car, as the best choice depends on individual priorities like budget, type of vehicle, and features. However, the 2025 BMW 7 Series is frequently cited as a top contender for luxury sedans due to its opulent interior, advanced technology like the available 31-inch rear theater screen, and powerful yet smooth performance.
Top luxury cars by category
- Best overall sedan: The 2025 BMW 7 Series is a leading choice for its balance of technology, opulence, and a comfortable ride.
- Best ultra-luxury sedan: The Rolls-Royce Phantom is often considered the pinnacle of ultra-luxury, focusing on a serene, quiet ride and bespoke craftsmanship.
- Best full-size luxury SUV: The 2025 Cadillac Escalade/Escalade ESV is frequently ranked #1 for this category, noted for its great tech and spacious, comfortable interior.
- Best luxury convertible: The 2025 Porsche 718 Boxster is a top choice for driving enthusiasts, offering a high-quality and engaging open-top driving experience.
- Best luxury wagon: The 2026 Mercedes-Benz E-Class is a top contender for its blend of luxury and practicality in a wagon body style.
Which is Toyota's most expensive car?
Land Cruiser 300
Key Highlights of Toyota Cars
| Popular Models | Fortuner, Innova Crysta, Urban Cruiser Hyryder, Land Cruiser 300, Hilux |
|---|---|
| Most Expensive | Toyota Land Cruiser 300 (₹2.16 Cr) |
| Affordable Model | Toyota Glanza (₹6.39 Lakh) |
| Upcoming Models | Toyota 3-Row SUV, Toyota Urban Cruiser and Toyota Mini Fortuner |
| Fuel Type | Petrol, Diesel, CNG |
Is a Lexus just a fancy Toyota?
No, a Lexus is not just a fancy Toyota; it's the luxury division of Toyota with its own distinct design and premium features, though some underlying mechanical components may be shared. Lexus vehicles use higher-quality materials, offer more sophisticated features, and provide a more refined driving experience, while Toyota focuses on practical, reliable, and affordable vehicles.
Key differences
- Brand positioning: Toyota is known for dependability and economy, while Lexus is positioned as a luxury brand focused on prestige and sophistication.
- Materials and appointments: Lexus models are outfitted with premium materials like the finest leathers, real wood, and carbon fiber, whereas Toyota vehicles use more standard materials.
- Ride quality: Lexus vehicles have a more refined ride due to greater sound insulation and more sophisticated suspension systems.
- Features: Lexus vehicles typically include luxury amenities as standard or available options, such as heated and ventilated seats and advanced technology, which are less common or not available on their Toyota counterparts.
- Performance: While both brands share reliable engineering, Lexus models often feature more powerful engines and premium suspension systems compared to their Toyota counterparts.
- Design: Lexus vehicles feature distinct, dedicated exterior and interior designs that are different from Toyota's models, even when built on a shared platform.
What makes the Toyota Crown special?
The Toyota Crown is special for its unique blend of sedan comfort and SUV-like elements, featuring an elevated design for better visibility and easier entry, standard all-wheel drive, and premium hybrid powertrains. It offers a distinctive style with a higher stance and a comfortable, luxurious interior with standard and available high-end features.
Unique design and comfort
- Elevated stance: The Crown has a higher ride height than a typical sedan, offering a commanding view of the road and making it easier to get in and out of the vehicle.
- Hybrid efficiency and performance: It is exclusively available as a hybrid, with two different hybrid systems: a standard one for high fuel efficiency and the powerful "Hybrid Max" powertrain for more spirited performance.
- Distinctive styling: It features a bold, sleek exterior with a prominent front end, unique lighting, and available two-tone paint schemes.
Performance and technology
- Standard all-wheel drive: All models come with an all-wheel drive system for enhanced traction and stability, with some grades offering more advanced full-time AWD with rear-wheel power priority.
- Advanced suspension: The vehicle uses a multi-link rear suspension and other technologies to provide both a comfortable ride and responsive handling.
- Technology and safety: It includes modern technology like a large touchscreen, a 12.3-inch digital gauge cluster, and a standard suite of advanced safety features (Toyota Safety Sense).
Interior luxury
- Premium materials: The interior is designed with high-quality materials to create a luxurious feel.
- Comfort features: Many models come standard with heated front and rear seats, dual-zone climate control, and power-adjustable seats.
- Spacious cabin: The interior provides impressive rear legroom and a sense of spaciousness.
