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What model is the Toyota Crown replacing?

The Toyota Crown is not replacing a single existing model. It marks a revival of the Crown nameplate as Toyota’s flagship sedan, positioned above the Camry in the Japanese market and carrying forward a premium lineage that historically included the Century and Majesta.


Context and positioning


The current Crown, launched in 2022 as the S210 generation, signals Toyota’s shift toward electrified propulsion for its top-tier sedan. Rather than serving as a one-for-one replacement for another specific model, the Crown takes on the Crown identity as Toyota’s premium flagship, continuing a long-running lineage of upscale sedans in Japan.


Where it sits in the lineup


In the Japanese market, the Crown sits above the Camry, serving as the brand’s main premium sedan. This placement reflects Toyota’s strategy to offer a flagship model that blends traditional luxury with modern electrified technology.


Key points about how the Crown fits into Toyota's lineup:



  • Flagship sedan status: The Crown is positioned as Toyota’s top-tier passenger car, above mainstream models like the Camry.

  • Historical lineage: The Crown lineage has historically overlapped with premium lines such as the Century and Majesta in Japan.

  • Not a direct one-for-one replacement: The Crown does not replace a single existing model, but rather assumes the Crown’s premium flagship role in the lineup.


In short, the Crown replaces not a single model but adopts a flagship position within Toyota’s lineup, continuing a storied premium tradition.


Technology and powertrains


The Crown emphasizes electrification and advanced technology as it advances Toyota’s premium sedan strategy. Across markets, it is associated with electrified propulsion and a modern TNGA-based platform, signaling Toyota’s broader push toward electrified luxury.


Powertrain options


Before examining the specifics, it’s useful to note the Crown’s general approach to powertrains across markets:



  • Hybrid variants are standard in many regions, combining a gasoline engine with electric motors for efficiency and performance.

  • Plug-in hybrid options are available in some markets, enabling extended electric-only driving ranges.

  • All-wheel drive configurations are offered on certain trims to enhance traction and stability.


These powertrain choices illustrate the Crown’s role as a technologically advanced, electrified flagship rather than a traditional internal-combustion sedan.


Market-specific notes


While the Crown is a global model, availability, powertrain options, and design specifics can vary by market. In Japan, it remains a distinct, premium offering, while exports to other regions may feature variations aligned with local regulations and demand.


Summary


The Toyota Crown does not replace a specific model; it revives and reinforces Toyota’s Crown flagship tradition. By occupying a premium space above the Camry and emphasizing electrified propulsion, the Crown embodies Toyota’s shift toward modern luxury while honoring a long-running lineage that includes the Century and Majesta in Japan.

Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.