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What was the 1988 Toyota pickup called?


The 1988 Toyota pickup is a classic vehicle that holds a special place in automotive history. Known for its durability, reliability, and rugged design, this truck became a favorite among enthusiasts and everyday drivers alike. But what exactly was it called? Let’s dive into the details to uncover its name and legacy.


The Official Name: Toyota Pickup


In the United States, the 1988 Toyota pickup was simply called the "Toyota Pickup." Unlike other markets where Toyota used specific model names like "Hilux," the U.S. market opted for a straightforward approach. This naming convention was consistent with Toyota's strategy at the time, focusing on simplicity and brand recognition.


Why Was It Called the Toyota Pickup?


The decision to use the generic name "Pickup" in the U.S. was likely influenced by marketing considerations. Here are a few reasons why Toyota chose this name:



  • Clarity: The name "Pickup" clearly described the vehicle's purpose, making it easy for consumers to understand what they were buying.

  • Brand Focus: By emphasizing the Toyota brand rather than a specific model name, the company reinforced its reputation for quality and reliability.

  • Market Adaptation: In the U.S., trucks were often referred to generically as pickups, so the name resonated with American buyers.


The Global Name: Toyota Hilux


While it was called the Toyota Pickup in the U.S., the same vehicle was known as the "Toyota Hilux" in other parts of the world. The Hilux name has become synonymous with toughness and dependability, earning a legendary status in regions like Australia, Asia, and Europe. The Hilux was designed to handle rough terrains and challenging conditions, making it a popular choice for both work and adventure.


Legacy of the 1988 Toyota Pickup


The 1988 Toyota Pickup remains a beloved vehicle among enthusiasts and collectors. Its robust construction, reliable engine, and timeless design have made it a sought-after model even decades later. Whether you call it the Toyota Pickup or the Toyota Hilux, this truck is a testament to Toyota's commitment to building vehicles that stand the test of time.


At Kevin's Autos, we understand the importance of maintaining classic vehicles like the 1988 Toyota Pickup. If you own one of these iconic trucks and need expert care, don’t hesitate to reach out to us. We’re here to help keep your vehicle running smoothly for years to come!


Frequently Asked Questions

How many 1988 Toyota pickups were made?


Despite this, Toyota still managed to bring roughly 230,000 Pickups into North America in 1988.



What is a Hilux called in America?


Consequently, the company developed the Toyota Tacoma, a North American version of the Hilux, offering similar features for the same market.



Is a Hilux and Tacoma the same?


Though they may appear similar outside, the Tacoma has a larger, more powerful engine than the Hilux and a more comfortable interior. The new Tacoma also has a larger towing capacity and more excellent safety features, such as additional airbags, than the Hilux.



What was the old name for the Toyota Hilux?


The Hilux was engineered and assembled by Hino Motors to replace the earlier vehicle that the Hilux was derived from, called the Briska in the niche beneath the larger and older Stout – it replaced the Stout fully in some markets.



What was the original Toyota truck called?


In 1964, Toyota launched its first stand-alone small pickup truck in North America, the Stout. The half-ton 4x2 Stout was powered by an 86 horsepower, 1.9L four-cylinder engine. That first year, sales were inauspicious, to say the least. Just four Stouts were sold in 1964.



What is the rarest Toyota truck?


If you're looking for the rarest of the rare Toyota trucks, then the Trekker is your holy grail. In the early 1980s, a small batch of Pickups (about 1,500 or so), were modified by Winnebago, under contract to Toyota, to carpet and cover the cargo bed with a fiberglass top and add a second set of seats at the back.



What was 1988 Toyota pickup called?


My future brother-in-law bought a new 1988 Toyota Truck (known as the Hilux outside of North America; given the very simple vehicle naming scheme here, it's surprising that Toyota didn't have a US-market Car to go along with the Truck and Van back then) in San Diego, and I went on many an adventure in this ...



How much did a 1988 Toyota pickup cost?


Price

StyleInvoiceMSRP
2dr Standard Cab SB$0$8,048
2dr Standard Cab LB$0$8,718
2dr Deluxe Standard Cab LB$0$8,928
2dr One Ton Standard Cab LB$0$9,588



What were the 80s Toyota trucks called?


In 1984, the Trekker, the wagon version of the Hilux, was renamed the 4Runner in Venezuela, Australia and North America, and the Hilux Surf in Japan.



How much horsepower does a 1988 Toyota Pickup 22R have?


22R

CodePowerYears
22R72 kW (97 hp; 98 PS) at 4,800 rpm1981–1990
22R


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.