What was the Dodge version of the fury?
There wasn’t a Dodge model officially named Fury. The Fury was Plymouth’s premium line, and Dodge’s closest equivalents shifted over time—from the late-1950s Custom Royal to the 1960s Polara and Monaco—each serving a similar market niche in its era.
Historical context: Plymouth Fury versus Dodge’s lineup
The Fury name has long been associated with Plymouth as a high-end, performance-oriented line. Dodge, meanwhile, used a succession of flagship models that changed with styling trends and corporate branding. Across the Fury’s production years, Dodge’s closest counterparts varied, reflecting how Chrysler structured its divisions and product naming.
1950s: The closest Dodge counterpart
Key Dodge models that matched Plymouth Fury’s market position
In the 1950s, Dodge’s premium offering for the family sedan and hardtop class was the Custom Royal. It occupied a similar slice of the market as Plymouth’s Fury during this era, offering higher trim, more chrome, and larger bodies than the base lines.
- Dodge Custom Royal (1956–1959)
The Custom Royal served as Dodge’s flagship within the mid-to-late 1950s Chrysler lineup, providing a parallel to Plymouth’s Fury in terms of positioning and features.
1960s-1970s: Polara and Monaco era
Key Dodge models that matched Plymouth Fury’s market position in the Sixties
As design language and branding evolved, Dodge leaned on two main premium lines: Polara and Monaco. The Polara (and its premium variants) and later the Monaco became the brand’s top-end offerings, filling a similar role to the Fury as Plymouth updated its own flagship line.
- Dodge Polara (1960–1965, with premium variants within the line)
- Dodge Monaco (1965–1973, later top-line Dodge model)
From the mid-1960s onward, Monaco often served as Dodge’s flagship, paralleling how Plymouth marketed the Fury and its Sport Fury variants in that era.
Summary
The Fury name belonged to Plymouth, not Dodge. Across its history, Dodge’s equivalent premium models shifted with the times: the Custom Royal in the 1950s, followed by the Polara and Monaco in the 1960s and early 1970s. There wasn’t a single, direct Dodge model called the Fury, but these lines fulfilled a comparable market niche within Chrysler’s broader lineup.
In short, if you’re mapping Fury against Dodge history, you’re looking at a moving target: Custom Royal in the 1950s, then Polara and finally Monaco as the premier Dodge choices that echoed Plymouth’s Fury across different decades.
