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What was the original price of the Dodge Viper?

The original Dodge Viper, introduced in 1992, had a starting price of $55,000. This high-performance sports car was designed to be a modern interpretation of the classic American muscle car, offering impressive power and handling capabilities.


The Dodge Viper's Debut and Early Pricing


The Dodge Viper was first unveiled as a concept car in 1989 and went into production in 1992 as a 1993 model. When it was initially launched, the Viper had a base price of $55,000, which was considered quite high for a sports car at the time. However, the Viper's powerful V10 engine, sleek design, and impressive performance capabilities justified the premium price tag.


The Viper was positioned as a halo car for the Dodge brand, showcasing the company's engineering prowess and design expertise. Its high-performance nature and limited production numbers also contributed to the Viper's exclusivity and desirability among enthusiasts.


Factors Influencing the Viper's Pricing



  • Powerful V10 engine: The Viper's 8.0-liter V10 engine, which produced 400 horsepower, was a key factor in its high price tag.

  • Exotic design and materials: The Viper's sleek, low-slung body and extensive use of lightweight materials, such as aluminum and composite panels, added to its premium pricing.

  • Limited production: Dodge intentionally kept the Viper's production numbers low, further enhancing its exclusivity and contributing to its high price.

  • Positioning as a halo car: The Viper was designed to be a flagship model for the Dodge brand, showcasing the company's engineering capabilities and driving the brand's image.


The Dodge Viper's original $55,000 price tag was a reflection of its high-performance capabilities, exotic design, and limited production, positioning it as a premium sports car in the American market.

Can I still buy a Viper?


DODGE VIPER FAQ
Unfortunately, the Dodge Viper has been discontinued and is no longer in production.



How much was the Dodge Viper when it first came out?


The first-generation cars are known as SR1 among owners, and the 1991 Dodge Viper RT/10 Roadster MSRP was $52,000. This included the federal gas guzzler tax and adjusted for inflation, a new 1992 Dodge Viper RT/10 Roadster for sale would be worth just over $97,070 in the summer of 2020.



Why was Dodge Viper banned?


Initially, Fiat Chrysler cited poor sales as a reason for discontinuing the Viper; however, other sources have stated the car was discontinued because the Viper was unable to comply with FMVSS 226 safety regulation, which requires side-curtain air bags.



Who makes Viper engines?


Chrysler

Viper engine
ManufacturerChrysler
Production1992–2010 2012–2017
Layout
ConfigurationNaturally-aspirated 90° V10



Why was the Viper discontinued?


The Dodge Viper's production officially ended in 2017 when the Conner Avenue Assembly plant was shut down. Slowing sales and anticipated challenges with meeting updated safety standards were cited as reasons for its retirement. Despite its official demise, the Viper's allure remains.



How much did a Dodge Viper cost in 1995?


The Viper actually has a retail price of about $54,500 and change, but the V-10-powered Viper is in such high demand that you'll likely pay the dealer about $10,000 over the sticker price.



How much did a Dodge Viper cost in 1997?


They put the Viper GTS in the same league, but at a very minimal cost. In fact, the Viper coupe's base price of $66,000 makes this a true bargain.



What does SRT stand for?


Street & Racing TechnologyStreet and Racing Technology / Full name
SRT stands for “Street and Racing Technology,” but the SRT meaning goes deeper than that. Dodge SRT automobiles are made with the highest quality Dodge parts designed for high-octane performance. You'll reach 0-60 in seconds in any one of our SRT vehicles.



Is it illegal to drive a Dodge Viper?


The ACR is street-legal, and is similar to the MOPAR Viper that Dodge displayed at various auto shows.



How much did a Dodge Viper cost in 1992?


Dara Tomczak, a 27-year-old ”Team Viper” engineer, is partly responsible for making the $50,000 Viper a little more civilized than what you would expect from such a fast car. Tomczak helped engineer Viper's transmission, axle, wheels, tires and steering system.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.