What year is the most sought after Ford Bronco?

The 1966 Ford Bronco is widely regarded as the most sought-after year among classic Broncos. While the modern revival (beginning with the 2021 model) has heightened interest in newer Broncos, collectors consistently point to 1966 as the pinnacle of Bronco collectability due to its status as the original year, its rarity, and its place in off-road history.

Why the 1966 Bronco remains the top pick

Below are the main reasons why 1966 Bronco models consistently command attention and premium prices from collectors and enthusiasts.

• First-year allure: 1966 marks the Bronco’s debut, giving early examples a unique historical significance.


• Iconic styling and compact footprint: The original two-door, utilitarian design is instantly recognizable and highly coveted for retro builds.


• Rarity and early-production scarcity: Fewer units were produced in 1966 compared with later years, boosting desirability for well-preserved examples.


• Originality and provenance: Numbers-matching engines and period-correct hardware add substantial value for authentic restorations.


• Cultural and off-road heritage: The early Bronco became a symbol of adventure and rugged capability, reinforcing its iconic status.

Across markets, condition, provenance, and verification of originality often trump year alone, but 1966 consistently sits at or near the top of collectors’ wish lists when the object is authentic and well documented.

Buying criteria for a coveted 1966 Bronco

If you’re shopping for a 1966 Bronco, use these criteria to identify strong candidates and avoid common restoration pitfalls.

• Numbers-matching powertrain and drivetrain in working order


• Rust-free body and frame with solid undercarriage


• Original or properly documented engine, transmission, and transfer case


• Clear VIN, title history, and build-sheet provenance


• Period-correct trim, interior details, and hardware, or high-quality authentic restorations

Provenance and careful, authentic restoration typically yield higher long-term value than cosmetic upgrades with unclear history.

Modern Ford Bronco revival: a separate surge in demand

Beyond classic Broncos, Ford’s modern revival, which launched in 2021, has created its own wave of interest. Early 2021 models and limited editions are especially sought after by buyers who want the latest technology paired with retro styling, in addition to the ongoing appeal of the vintage line.

Summary

In the world of Bronco collecting, the 1966 model year is generally regarded as the most sought after for its historical significance, rarity, and authentic, era-defining design. While the modern Bronco lineup draws substantial excitement and market activity, the late-1960s Bronco remains the benchmark for classic Bronco desirability. Prospective buyers should prioritize originality, documented history, and solid mechanical condition to maximize value in this iconic line.

Why is no one buying Broncos?

And over the last couple of years there are certain models of the Broncos with dealer markups of $5,000 to $10,000. And some even reaching $20,000. Over MSRP. Which has now led to the Broncos.

What year is Ford Bronco the most valuable?

First-Generation Ford Bronco, 1966-1977
Because they tend to be the most desirable, they also boast the highest values of the classic Broncos today. Hagerty lists average values for the first 1966 model year as $35,900 for the enclosed wagon body style, $28,500 for the pickup, and $34,200 for the open-top roadster.

Which is the best Ford Bronco model to buy?

The "best" Ford Bronco model depends on your needs, but the Badlands and Wildtrak are popular for their off-road capability, while the Big Bend is a great all-around choice for a balance of features, cost, and daily drivability. The Raptor is the ultimate performance off-roader, but at a premium price. 
This video explains how to choose the right Ford Bronco trim level: 52sBen HardyYouTube · May 18, 2025
Best for most people 

• Big Bend: Offers a great balance of features and affordability, making it a strong contender for most buyers. It's comfortable enough for daily driving while still having off-road chops.
  • Why it's good: More affordable than higher trims, better fuel economy, and more manageable on-road handling due to its smaller tires and less aggressive gearing compared to Sasquatch-equipped models.
  • Best for: Daily drivers who want good looks and some capability without needing extreme off-road features. 

Best for off-roading 

• Badlands: Designed for challenging terrain with features like electronic-locking axles, a disconnectable front sway bar, and high-clearance suspension. 
  • Why it's good: Extremely capable off-road, with standard Rock Crawl mode and a high-performance suspension. 
  • Best for: Those who prioritize hardcore off-road performance but don't need the absolute highest level.
• Wildtrak: Combines advanced off-road features with standard equipment, including the Sasquatch Package, making it one of the most popular choices. 
  • Why it's good: Comes standard with the Sasquatch Package, including the upgraded 2.7L V-6 engine, and has enhanced suspension and G.O.A.T. modes. 
  • Best for: Buyers who want a highly capable off-road vehicle right out of the box.

Best for ultimate performance

• Raptor: The highest-performance model, built for extreme off-roading.
  • Why it's good: Features a powerful 418-horsepower engine, 37-inch tires, and a high-performance suspension system.
  • Best for: Enthusiasts who want the absolute highest level of off-road performance and power, regardless of cost. 

Other options

• Outer Banks: Offers a more premium, stylish, and comfortable experience with more interior creature comforts, making it a good option for primarily street-driven vehicles. 
• Everglades: A specialized off-road trim that includes a factory-installed winch and snorkel, designed for high-speed desert runs and water fording. 

You can watch this video to see a comparison of Bronco Badlands, Wildtrak, and Raptor models: 53sKrietz CustomsYouTube · Feb 7, 2025

What year is the most desirable Bronco?

1977
If you're looking at classic Broncos, sources around the web say 1977—the final year of the first generation—is the most reliable. Plus, the first generation is just cool.