When did Subaru stop making Impreza?
The compact Impreza stopped being sold in the United States after the 2023 model year, with no new Impreza offered for 2024. The model has largely been retired in North America as Subaru shifted emphasis to its Crosstrek lineup.
Why the Impreza was discontinued
To understand the decision, here are the main factors that led Subaru to retire the Impreza.
- Sales and market positioning: The Crosstrek has outsold the Impreza for years, offering similar all-wheel-drive capability in a more popular crossover body style.
- Product simplification: Subaru has aimed to streamline its lineup around core models with strong demand.
- Platform and cost fundamentals: The Impreza shared a platform with the Crosstrek; consolidating models helps reduce manufacturing and logistics costs.
In short, the Impreza was retired as Subaru reorganized its small-car and entry-point lineup to prioritize the Crosstrek family.
Timeline: When production ended
For readers seeking a concise timeline of key dates, the following points lay out the end of Impreza production in major markets.
- 2023 model year: The Impreza was dropped from the U.S. lineup; production of new Imprezas effectively ceased in 2023.
- Late 2023: The final Impreza rolled off Subaru’s U.S. manufacturing line in Lafayette, Indiana.
- 2024: Subaru did not offer the Impreza for sale in North America; the model was largely retired in most global markets by this year.
Subaru has since prioritized the Crosstrek as the entrant model in its lineup, with Impreza branding largely absent from new-vehicle inventories in North America.
Regional notes
In some non-U.S. markets, the retirement timeline varied slightly, but by 2024 the Impreza had been phased out in most regions. The Crosstrek-based lineup has become the standard entry point for Subaru in many markets worldwide.
What to know if you’re shopping now
If you’re seeking a current Subaru with similar practicality to the old Impreza, the Crosstrek is the closest contemporary equivalent, offering all-wheel drive, hatchback practicality, and an elevated ride height. For traditional sedan options, Subaru’s Legacy remains the more prominent fit, while the WRX caters to performance-oriented buyers.
Summary
Subaru discontinued the Impreza for the United States after the 2023 model year, marking the end of an era for the brand’s compact offering in North America. The Crosstrek has since filled the niche as the entry-point model, and Impreza branding has faded from most global markets by 2024. For buyers chasing a compact Subaru today, the Crosstrek represents the direct successor to the Impreza’s blend of practicality and all-wheel drive.
