When was the Dodge Stratus discontinued?
The Dodge Stratus was a midsize sedan that was produced by Chrysler Corporation from 1995 to 2006. The Stratus was discontinued in 2006, marking the end of its 11-year production run.
The Rise and Fall of the Dodge Stratus
The Dodge Stratus was introduced in 1995 as a replacement for the Dodge Spirit and Dodge Dynasty models. It was designed to compete with other popular midsize sedans of the time, such as the Honda Accord and Toyota Camry. The Stratus was available in both coupe and sedan body styles, and it was known for its sleek, aerodynamic design and relatively affordable pricing.
Despite its initial popularity, the Stratus began to lose ground to its competitors in the early 2000s. Sales declined as the car's design and features became outdated, and Chrysler decided to discontinue the Stratus in 2006.
Reasons for the Discontinuation
There were several factors that contributed to the discontinuation of the Dodge Stratus:
- Declining sales: As the Stratus aged, it became less competitive compared to newer, more technologically advanced midsize sedans from other automakers.
- Outdated design: The Stratus' styling and features were seen as dated by the mid-2000s, making it less appealing to consumers.
- Chrysler's restructuring: As part of a broader restructuring effort, Chrysler decided to discontinue the Stratus and focus on other models in its lineup.
With the Stratus discontinued, Chrysler shifted its focus to other midsize sedans, such as the Dodge Avenger and the Chrysler Sebring, to compete in the highly competitive midsize car market.