Where are Supras assembled?
The modern Toyota Supra, known as the GR Supra, is assembled in Graz, Austria, by Magna Steyr as part of a BMW–Toyota collaboration. Historically, Supras were built in Japan, with the high-profile A80 generation produced at the Tahara plant in Aichi Prefecture. This reflects a shift in manufacturing strategy over the model’s development.
Current generation: GR Supra assembly in Austria
The GR Supra is produced at Magna Steyr’s plant in Graz, Austria. This facility handles low-volume, high-demand models for partner brands and has been the production site for the current Supra since its 2019 introduction, aligning Toyota’s sports-coupe with BMW’s Z4 platform.
Key production locations by generation:
- GR Supra (A90): assembled at Magna Steyr, Graz, Austria (since 2019).
- A80 Supra (1993–2002): assembled at the Tahara Plant, Tahara, Aichi Prefecture, Japan.
- Earlier Celica Supra variants (pre-A90): produced in Japan at various Toyota plants (historically including Motomachi and other domestic facilities).
Conclusion: The current Supra’s assembly in Austria marks a notable shift from Japan-centric production to international collaboration, while earlier generations were predominantly built in Japan.
Historical context: where Supras were assembled in the past
For most of its history, the Supra lineage was manufactured in Japan, reflecting Toyota’s traditional domestic production model for sportier models during the late 20th century. The most famous exception to this pattern is the GR Supra, which represents a modern, transcontinental manufacturing arrangement tied to the BMW Z4 platform.
Summary
Today’s Supra is produced in Austria, illustrating a globalized approach to manufacturing and joint development with BMW. Earlier generations were built primarily in Japan, with notable production at the Tahara plant for the A80. The evolution of assembly locations mirrors shifts in partnerships, market strategy, and production efficiency across Toyota’s sports-car portfolio.
