Where does Toyota build the Supra?
The GR Supra is manufactured in Graz, Austria, at Magna Steyr, as part of a joint development program with BMW. Production began in 2019 and continues today, alongside the BMW Z4. This article explains where the Supra is built and how production has evolved.
Current production site
The latest Toyota Supra is produced at Magna Steyr Fahrzeugtechnik GmbH in Graz, Austria, under contract with Toyota and in collaboration with BMW for the Z4.
- Location: Magna Steyr Fahrzeugtechnik GmbH, Graz, Austria
- Production shared with: BMW Z4 (G29) on the same assembly line
- Start of production for the current generation: 2019
- Models produced on the line: Toyota GR Supra and BMW Z4
- Nature of program: Joint development and manufacturing arrangement between Toyota and BMW
This arrangement underscores a rare cross-brand manufacturing partnership that places the Supra in a European contract-manufacturing facility, aligned with BMW’s Z4 program and engineering support.
Historical production context
Prior to the current joint production arrangement in Austria, Supra models were built in Japan. The line between Toyota’s domestic manufacturing network and global collaborations has shifted with the introduction of the GR Supra, marking a notable change in where Toyota’s flagship sports car is assembled.
Why production shifted to Austria
Toyota and BMW pursued a production strategy that leveraged Magna Steyr’s European manufacturing capabilities, proximity to key markets, and the opportunity to co-develop a modern sports car alongside BMW. The arrangement allows efficient sharing of platforms and components while offering Toyota a global performance halo with a European production footprint.
Summary
In its current form, Toyota builds the Supra at Magna Steyr’s plant in Graz, Austria, as part of a collaboration with BMW for the Z4. Historically, Supras were produced in Japan before this cross-brand, European-focused production model emerged in 2019. The arrangement reflects a distinctive partnership model in the global automotive industry, combining Toyota’s sports-car heritage with BMW’s engineering ecosystem and Magna Steyr’s contract-manufacturing prowess.
