Which is the costliest vehicle of Toyota?
The costliest Toyota vehicle is the Toyota Century, a limited-production flagship sedan sold mainly in Japan, with a sticker price around ¥20–25 million before options. This article explains why it sits at the top of Toyota’s lineup and what that price reflects.
Overview: what makes the Century the top-tier Toyota
Price range and availability
Design and craftsmanship
The Century foregrounds traditional luxury cues: premium materials, meticulous craftsmanship, and an exceptionally quiet, comfortable ride designed for long-haul executive travel. Its interior blends understated Japanese design with high-grade leather, wood accents, and advanced comfort systems, prioritizing a serene cabin over performance metrics.
Context within Toyota and the broader market
Summary
In summary, the Toyota Century remains the brand’s costliest model, a Japan-exclusive flagship sedan priced around ¥20–25 million. Its value comes from exclusivity, hand-crafted quality, and a purpose-built chauffeur experience rather than mass-market performance, marking Toyota’s commitment to luxury within its own brand.
