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Who designed the Acura?


The Acura brand, known for its luxury and performance, has a fascinating history rooted in innovation and design excellence. As a division of Honda, Acura was created to compete in the luxury vehicle market, and its design philosophy has been shaped by some of the most talented automotive designers in the industry. In this article, we’ll explore the origins of Acura’s design and the key figures behind its creation.


The Origins of Acura


Acura was launched in 1986 as Honda’s luxury vehicle division, making it the first Japanese luxury car brand. The goal was to create vehicles that combined advanced engineering with premium features, targeting markets like the United States and Canada. The brand’s debut models, the Acura Legend and Acura Integra, were designed to showcase Honda’s commitment to quality and innovation.


Key Designers Behind Acura


The design of Acura vehicles has been influenced by a team of talented designers and engineers over the years. While no single individual can be credited with designing the entire brand, several key figures have played pivotal roles:



  • Shigeru Uehara: Known as the "father of the Acura NSX," Uehara was instrumental in designing one of Acura’s most iconic models. The NSX, introduced in 1990, was a groundbreaking supercar that combined performance with everyday usability.

  • Jon Ikeda: As Acura’s Vice President and Brand Officer, Ikeda has been a driving force behind the brand’s modern design language. He has emphasized the Precision Crafted Performance philosophy, which focuses on bold styling and dynamic performance.

  • Dave Marek: Acura’s Executive Creative Director, Marek has overseen the design of recent models, ensuring that the brand’s vehicles maintain a distinctive and cohesive aesthetic.


Acura’s Design Philosophy


Acura’s design philosophy has evolved over the years, but it remains rooted in the concept of "Precision Crafted Performance." This approach emphasizes a balance between form and function, with vehicles that are not only visually striking but also engineered for exceptional performance and reliability. Key elements of Acura’s design include:



  • Diamond Pentagon Grille: A signature feature of modern Acura vehicles, this grille design represents strength and sophistication.

  • Jewel Eye® LED Headlights: These distinctive headlights provide both style and superior visibility.

  • Sculpted Body Lines: Acura vehicles are known for their aerodynamic and athletic profiles, which enhance both aesthetics and performance.


The Legacy of Acura Design


From its inception, Acura has been a pioneer in blending luxury with performance. The brand’s commitment to innovative design has earned it a loyal following and a reputation for excellence. Whether it’s the groundbreaking NSX or the sleek MDX, Acura continues to push the boundaries of automotive design.


At Kevin’s Autos, we appreciate the craftsmanship and engineering that go into every Acura vehicle. If you own an Acura and need maintenance or repair services, don’t hesitate to reach out to us. We’re here to keep your car running smoothly and looking its best!


Frequently Asked Questions

Is Acura as luxurious as Lexus?


While Acura produces high-quality vehicles, Lexus takes luxury to the next level. The materials used in Lexus interiors are often of higher grade, and the overall design aesthetic tends to be more elegant and sophisticated.



Who builds Acura engines?


The Anna plant produces engines and drivetrain components. Transmissions and Acura's four-wheel drive systems are made at the Russells Point location.



Is Acura just a fancy Honda?


Acura, on the other hand, is Honda's luxury division. Launched in 1986, Acura was the first Japanese premium car brand. The vehicles under this marque are designed with a greater emphasis on performance, luxury features, and a higher level of craftsmanship.



Who designed the Acura Legend?


First generation (1986)

First generation
Production1985–1990 KA3/KA4 chassis
DesignerTetsuya Mizuno, Yukio Kurosu, Yoshio Ui (1982, 1984)
Body and chassis
LayoutTransverse front-engine, front-wheel drive



Did Bob Einstein get the Acura?


The car, which has just 2,600 miles on the clock, was bought by Seinfeld but not for his own collection. Instead, Seinfeld gifted the car to fellow comedian Bob Einstein who passed away in January.



Why is Acura not sold in Japan?


Acura sells cars in the United States, Canada, Mexico, Panama, and Kuwait. The company has also previously sold cars in Mainland China, Hong Kong, Russia, and Ukraine. Plans to introduce Acura to the Japanese domestic market in the late 2000s did not eventuate due to the financial crisis of 2007–2008.



Who designed the original Acura NSX?


Designer Masahito Nakano
The NSX was designed by a team led by Chief Designer Masahito Nakano and Executive Chief Engineer Shigeru Uehara. It benefited from advanced aerodynamics and styling inspired by the F-16 fighter jet cockpit as well as input, during the final development stages, from Formula One World Champion Ayrton Senna.



Who built the Acura car?


the Honda Motor Corporation
In 1986, Acura became the luxury arm of the Honda Motor Corporation. That's right! Your stunning Acura vehicle is produced with the same robust practices that come from Honda.



What does NSX stand for?


New Sports eXperimental
A team at American Honda later chose to express the definition as "New Sports eXperimental." For production, the decision was made to remove the hyphen from NS-X, leading to NSX as the official model name for Acura's first supercar.



Why did Acura discontinue the NSX?


The Acura NSX, on the other hand, has been discontinued due to declining sales and the company's focus on electric vehicles.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.