Who is Lexus owned?
Lexus is a luxury vehicle brand that is owned by the Japanese automaker Toyota Motor Corporation. Lexus was launched in 1989 as Toyota's luxury division, with the goal of creating a line of premium vehicles to compete with other luxury brands like Mercedes-Benz, BMW, and Cadillac.
The Origins of Lexus
Lexus was established in 1989 as a separate division of Toyota, with the goal of creating a new line of luxury vehicles that would appeal to a more affluent customer base. The first Lexus model, the Lexus LS 400, was introduced in 1989 and was designed to compete with the Mercedes-Benz S-Class and BMW 7 Series.
The Lexus brand was developed in secret by Toyota, with the company investing over $1 billion in the project. The goal was to create a new luxury brand that would be distinct from Toyota's mainstream models, with a focus on quality, reliability, and customer service.
Lexus Today
Today, Lexus is one of the top-selling luxury vehicle brands in the world, with a lineup that includes sedans, SUVs, and hybrid models. The brand is known for its attention to detail, high-quality materials, and advanced technology features.
Lexus vehicles are sold in over 90 countries around the world, with the United States being the brand's largest market. In addition to its core lineup of luxury vehicles, Lexus also offers a range of performance-oriented models, such as the Lexus LFA supercar and the Lexus RC F coupe.p>
Overall, Lexus has become a well-established and respected luxury brand within the automotive industry, thanks to its commitment to quality, innovation, and customer satisfaction.
