Who is the voice on the Ford commercials?
There isn’t a single voice that represents Ford advertising across all markets. Ford uses a rotating roster of narrators depending on campaign, region, and format.
In practice, the speaker can be a celebrity guest, a professional voice actor, or an in-house talent contracted by Ford’s agencies. The exact voice for any given commercial can change from year to year and from country to country.
How Ford selects a voice
The choice of voice is shaped by the campaign’s goals, target audience, and regional market. A single ad can be produced by different agencies or studios around the world, each bringing its own narrator.
- Campaign goals determine whether the tone should be authoritative, friendly, aspirational, or energetic.
- Region and language influence the selection of local voice talent; some markets use in-house directors, others hire local studios.
- Product-focused advertising (e.g., trucks, SUVs, EVs) may call for a different voice style than brand storytelling.
- Celebrity involvement varies by campaign; some spots feature famous actors or athletes, while others rely on non-celebrity voice actors.
- Production partners and rights management can dictate which agency or talent pool provides the voice.
In practice, this means Ford’s advertising voice can differ widely from campaign to campaign and country to country.
Ways to identify the speaker for a specific ad
To determine who voices a particular Ford commercial, viewers typically consult official credits or accompanying press materials tied to the ad.
Official credits and press materials
Many television spots and online videos include a voice talent credit at the end or in Ford’s press releases and campaign briefs.
Production company pages and talent rosters
The production company or talent agency responsible for the spot may list the voice actor on its website or project pages.
Online postings and industry catalogs
Video descriptions on YouTube, Vimeo, or industry outlets (such as Ad Age or The Drum) often name the voice talent when available.
Summary
Ford’s advertising voice is not fixed; it shifts with campaigns, regions, and formats. To identify the exact voice for a given Ford commercial, check the ad credits, Ford’s official materials, or the producing agency’s listings. This approach yields the correct talent for the specific campaign you’re watching.
Does Sam Elliot do the Ford commercials?
Sam Elliott. 1998: TV commercials (voiceover) for Ford Trucks.
Who is the voice of the Ford Explorer commercials in 2025?
The New 2025 Ford Explorer® commercial voiced by Bryan Cranston is a love letter to our YVR talent, Squamish, the Sea to Sky highway & our BC beauty 🌲🛣️
Does Bryan Cranston voice the Ford commercials?
Yes, Bryan Cranston has done Ford commercials, having been a prominent voice for the brand in recent years. He was first hired for a 2017 Super Bowl ad and became the main voice for the "Built Ford Proud" campaign in 2018. His voice has also been featured in other Ford campaigns, such as "Ready. Set. Ford." and various promotional videos, including one about women inventors.
You can watch this video to see an example of a Ford commercial featuring Bryan Cranston: 58sSCANableYouTube · Oct 24, 2018
- "Built Ford Proud" campaign: Cranston was the voice for this campaign that launched in 2018.
- "Ready. Set. Ford." campaign: He narrated Ford's first global campaign in over 15 years, which debuted in 2025.
- Other appearances: His voice has also been used in various other Ford promotions, such as a humorous ad highlighting women's contributions to car technology and a message for Breast Cancer Awareness Month.
Who is the voice in the Ford commercials?
That person is actor Bryan Cranston, who has been the voice of numerous Ford ad campaigns over the years, and has now returned for this new spot called "Committed to America." The clip touches on the fact that Ford has a larger manufacturing footprint than its peers, among other notable factoids.
