Who makes a Rodeo?
The Rodeo is made by Isuzu Motors Limited.
The Rodeo is a mid-size SUV produced by Isuzu, a Japanese automaker. It was introduced in 1990 and was manufactured in two generations through the early 2000s for markets worldwide, including North America.
Isuzu: a brief background and the Rodeo’s place in its lineup
These details explain where the Rodeo fits in Isuzu's SUV-focused strategy and how the model evolved over time.
Manufacturer and model basics
- Manufacturer: Isuzu Motors Limited (Japan)
- Type: Mid-size SUV
- First generation: 1990–1997
- Second generation: 1998–2004
- North American presence: Sold in the U.S. and Canada through the 1990s and into the early 2000s
These timelines reflect Isuzu's two-generation approach to updating the Rodeo before shifting focus to newer SUV offerings.
Historical context and regional presence
Market strategy and production details illustrate how the Rodeo fit into Isuzu’s global lineup.
Market footprint
- The Rodeo was marketed in multiple regions worldwide under the Isuzu Rodeo name, with regional variations in body style and trim.
- In North America, the Rodeo was a core mid-size SUV during the 1990s and early 2000s, contributing to Isuzu’s SUV footprint in that market.
The Rodeo’s two-generation run highlights Isuzu’s focus on practical, durable family vehicles that balanced on-road comfort with light off-road capability during that era.
Summary
Isuzu Motors Limited is the maker behind the Rodeo, a mid-size SUV whose production spanned two generations from 1990 to 2004 in many markets. The model stands as a notable chapter in Isuzu’s SUV history and reflects the brand’s approach to durable, utility-forward vehicles during that period.
