What brand is OEM for Chrysler?
Chrysler, one of the major automotive manufacturers in the United States, has a long-standing relationship with an Original Equipment Manufacturer (OEM) brand that supplies various components for its vehicles. The OEM brand that Chrysler relies on is Mopar.
What is Mopar?
Mopar is the parts, service, and customer care division of Chrysler Group LLC, which is a subsidiary of Fiat Chrysler Automobiles (FCA). The name "Mopar" is a portmanteau of the words "motor" and "parts," and it has been the official OEM brand for Chrysler since the 1930s.
Mopar provides a wide range of products and services for Chrysler, Dodge, Jeep, Ram, and Fiat vehicles, including:
- Original equipment parts and accessories
- Aftermarket parts and accessories
- Maintenance and repair services
- Customer support and warranty services
Mopar is responsible for manufacturing and distributing a significant portion of the parts and components used in Chrysler's vehicles, making it an integral part of the company's operations.
The Importance of Mopar for Chrysler
Mopar's role as Chrysler's OEM brand is crucial for several reasons:
- Quality Assurance: Mopar parts are designed and engineered specifically for Chrysler vehicles, ensuring a perfect fit and optimal performance.
- Warranty Coverage: Mopar parts and services are covered under Chrysler's warranty programs, providing customers with peace of mind and reliable support.
- Aftermarket Presence: Mopar's extensive aftermarket offerings allow Chrysler owners to customize and personalize their vehicles, further enhancing the brand's appeal.
- Customer Loyalty: By providing a comprehensive range of products and services, Mopar helps to foster customer loyalty and retention within the Chrysler brand ecosystem.
In summary, Mopar is the OEM brand that Chrysler relies on for a wide range of parts, services, and customer support. This long-standing partnership between Chrysler and Mopar is a key factor in the company's success and the satisfaction of its customers.
