Who sells more trucks, General Motors or Ford?
In the United States, Ford outsells General Motors when it comes to pickup trucks, driven by the enduring strength of the Ford F-Series. The latest full-year totals place Ford ahead by a sizable margin, with GM’s Silverado and GMC Sierra trailing.
What the numbers show in the United States
In the U.S. market, the pickup-truck segment is a primary battleground for the automakers. Here is the current understanding based on the most recent full-year data available:
- Ford F-Series typically sells about 700,000 to 800,000 trucks in the United States per year, a range that has held steady in recent years and into 2023 data.
- GM's Silverado and GMC Sierra, taken together, usually total around 450,000 to 550,000 units annually, placing them behind Ford's F-Series in the same period.
These figures reflect typical year-to-year variations caused by model refresh cycles, supply constraints, incentives, and broader market demand, but the gap between Ford and GM in the core pickup segment has remained substantial in the latest years.
Beyond the United States: scope and caveats
The question’s scope matters. If the lens is widened beyond North America, the landscape shifts because Ford and GM rely on different regional models and strategy. Ford’s Ranger competes in many markets around the world, while GM offers regional pickups like the Chevrolet Colorado/Canyon in several regions. Global pickup volumes depend heavily on market access, model availability, and regional demand, so leadership can look different outside the U.S.
Regional nuances
In many markets outside North America, Ford's global Ranger often plays a leading role among mid-size pickups, whereas GM's mid-size and light-truck offerings vary by country and region. This means that while Ford may lead in U.S. pickup sales, the global picture can show different dynamics based on where each company has the strongest regional lineup.
Overall, in the core U.S. market, Ford sells more trucks than General Motors, led by the F-Series. Globally, the picture is more nuanced and depends on regional models and market conditions.
Summary
Bottom line: Ford leads U.S. pickup-truck sales, with the F-Series typically outselling GM's Silverado and Sierra combined by a comfortable margin in the latest full-year totals. The global picture is more complex, reflecting regional product lines and market strategies, but the United States remains the key benchmark for this comparison.
