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Who was the president of Ford Motor Company during the Pinto disaster?

During the Ford Pinto disaster in the 1970s, the president of Ford Motor Company was Henry Ford II, the grandson of the company's founder. Henry Ford II played a pivotal role in the company's response to the Pinto's safety issues, which ultimately led to a major public relations crisis for the automaker.


The Ford Pinto and Its Safety Flaws


The Ford Pinto was a compact car introduced in 1970 as a response to the growing popularity of smaller, fuel-efficient vehicles. However, the Pinto had a major design flaw – its fuel tank was located in a vulnerable position, making it prone to rupturing and catching fire in the event of a rear-end collision. This design flaw was known to Ford engineers, but the company decided to move forward with production anyway, prioritizing cost-cutting over safety.


Henry Ford II's Role and the Aftermath


As the president of Ford Motor Company during this time, Henry Ford II was directly responsible for the company's decision to sell the Pinto despite its known safety issues. Ford II's leadership was criticized for the company's handling of the Pinto crisis, which ultimately led to numerous lawsuits, recalls, and a significant blow to Ford's reputation.



  • Ford II was aware of the Pinto's safety problems but chose to prioritize cost-cutting and production schedules over addressing the issues.

  • The company's decision to sell the Pinto without fixing the fuel tank design led to numerous fatal accidents and a major public backlash.

  • Ford II's leadership during the Pinto crisis was widely criticized, and the company's handling of the situation contributed to a decline in public trust and a tarnished brand image.


The Ford Pinto disaster and Henry Ford II's role in it serve as a cautionary tale about the importance of prioritizing safety and ethics over short-term financial gains. The Pinto case highlighted the need for greater corporate accountability and transparency, and it continues to be studied as a prime example of the consequences of prioritizing profits over public welfare.

How much is a Ford Pinto worth today?


Q: What is the lowest sale price of a Ford Pinto? A: The lowest recorded sale price was $2,000 for a 1980 Ford Pinto Pony Wagon on Oct 5 2023. Q: What is the average sale price of a Ford Pinto? A: The average price of a Ford Pinto is $10,818.



Was Henry Ford a Democrat or Republican?


Democratic PartyHenry Ford / Party



Do the Ford family still own Ford?


Henry Ford was 39 years old when he founded the Ford Motor Company, which became one of the world's largest and most profitable companies. It has been in continuous family control for over 100 years, and is one of the largest family-controlled companies in the world.



Who became president of Ford Motor Company in 1945?


Henry Ford II
Henry Ford II becomes president of Ford Motor Company
The son of Edsel and the grandson of Henry Ford, Henry Ford II, served as president from 1945 to 1960 and as chairman and CEO from 1960 to 1979.



Was Ford found guilty for the Pinto?


After several days of deliberation, the jury acquitted Ford, leaving the prosecution saddened, the defense elated, and the judge satisfied.



Who was responsible for the Ford Pinto?


As Executive Vice President and later as President of Ford, Mr. Iacocca was the driving force behind the program to produce the Pinto. The Pinto was rushed through production in just twenty-five months so it could be included in Ford's 1971 line of new models.



Why did Ford not fix the Pinto?


Ford knew about it. They did a whole cost benefit analysis to estimate the cost of human life vs cost of recalling and fixing the cars, and found that it would be cheaper to do nothing. What they didn't take into account were the major lawsuits and damage to their reputation.



What happened to Richard Grimshaw?


Mrs. Lilly Gray, the driver of the Pinto, suffered fatal burns and 13-year-old Richard Grimshaw, a passenger in the Pinto, suffered severe and permanently disfiguring burns on his face and entire body. Grimshaw and the heirs of Mrs. Gray (Grays) sued Ford Motor Company and others.



How much money did Ford lose on the Pinto?


In sum, the cost of recalling the Pinto would have been $121 million, whereas paying off the victims would only have cost Ford $50 million. The Pinto went into production in 1970 without the safety modifications.



How much did a Ford Pinto cost in 1972?


Ford Pinto and Mercury Bobcat: Prices and Sales

FORD PINTO
Model yearProductionPrice - Sedan
1971352,402$1,919
1972480,405$1,960
1973484,512$2,021


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.