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Whose luxury brand is Lexus?

Lexus is a luxury automotive brand that is owned and operated by the Japanese automaker Toyota Motor Corporation. Lexus was launched in 1989 as Toyota's premium brand, designed to compete with other luxury car manufacturers like Mercedes-Benz, BMW, and Cadillac.


The Origins of Lexus


Lexus was created in the 1980s as Toyota's answer to the growing demand for luxury vehicles in the United States. At the time, Toyota was known for its reliable and affordable cars, but the company saw an opportunity to expand into the premium market.


The Lexus brand was developed in secret, with a team of Toyota engineers and designers working to create a new line of luxury vehicles that would meet the high standards of discerning American consumers. The first Lexus model, the LS 400, was launched in 1989 and quickly gained a reputation for its exceptional build quality, smooth ride, and advanced features.


Lexus Today


Since its inception, Lexus has grown to become one of the world's leading luxury automotive brands. The company offers a wide range of vehicles, including sedans, SUVs, and hybrid models, all of which are known for their exceptional craftsmanship, advanced technology, and impressive performance.


Lexus has also established a strong reputation for customer service, with a network of dealerships that provide personalized attention and a commitment to excellence. The brand's success has been driven by its ability to consistently deliver high-quality vehicles that meet the needs and expectations of discerning consumers.


The Lexus Lineup



  • Lexus ES: A midsize luxury sedan known for its smooth ride and advanced features.

  • Lexus RX: A popular luxury SUV that offers a spacious interior and a comfortable driving experience.

  • Lexus LX: A full-size luxury SUV that combines off-road capability with premium amenities.

  • Lexus LC: A high-performance luxury coupe that showcases Lexus' commitment to design and engineering excellence.

  • Lexus UX: A compact luxury crossover that offers a blend of style, technology, and efficiency.


Lexus continues to evolve and expand its lineup, introducing new models and technologies that keep the brand at the forefront of the luxury automotive market. As Toyota's premium brand, Lexus is poised to remain a leader in the luxury car industry for years to come.

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What is Honda's luxury brand?


Acura
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What is the luxury brand of Nissan?


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What is the Mazda luxury brand?


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What is Toyota's luxury brand?


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Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.