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Why are Ford discontinuing the Fiesta?


The Ford Fiesta has been a beloved compact car for decades, known for its affordability, reliability, and fun driving experience. However, Ford recently announced that it will be discontinuing the Fiesta, leaving many fans and car enthusiasts wondering why this iconic model is being retired. In this article, we’ll explore the reasons behind Ford’s decision and what it means for the automotive market.


Shifting Consumer Preferences


One of the primary reasons for the discontinuation of the Ford Fiesta is the significant shift in consumer preferences. Over the past decade, there has been a noticeable trend toward larger vehicles, such as SUVs and crossovers. Compact cars like the Fiesta have seen declining sales as buyers prioritize more spacious and versatile options. Ford, like many other automakers, is adapting its lineup to meet this demand.


Focus on Electric and Hybrid Vehicles


Another factor influencing Ford’s decision is the company’s commitment to electric and hybrid vehicles. As the automotive industry moves toward a more sustainable future, Ford is reallocating resources to develop and produce electric models. By discontinuing the Fiesta, Ford can focus on expanding its lineup of electric vehicles, such as the Mustang Mach-E and the upcoming electric F-150 Lightning.


Profitability Challenges


Compact cars like the Fiesta often have lower profit margins compared to larger vehicles. With rising production costs and increasing competition in the compact car segment, it has become less financially viable for Ford to continue manufacturing the Fiesta. By focusing on more profitable models, Ford aims to strengthen its overall financial position.


What’s Next for Ford?


While the Fiesta may be leaving the lineup, Ford is not stepping away from offering affordable and efficient vehicles. The company is expected to introduce new models that cater to changing consumer demands, including electric and hybrid options. Additionally, Ford’s focus on SUVs and crossovers ensures that it remains competitive in the most popular segments of the market.


Conclusion


The discontinuation of the Ford Fiesta marks the end of an era for one of the most iconic compact cars. However, it also signals Ford’s commitment to evolving with the times and prioritizing innovation in the automotive industry. For Fiesta fans, this may be a bittersweet moment, but it’s also an opportunity to look forward to what Ford has in store for the future.


Frequently Asked Questions

What is the Ford Fiesta transmission lawsuit?


The lawsuit alleges that certain Ford Focus and Fiesta vehicles are equipped with a defective PowerShift Dual-Clutch Automatic (DPS6) Transmission (“PowerShift Transmission”) that may slip, buck, kick, or jerk, and result in sudden or delayed vehicle acceleration.



What is Ford replacing the Fiesta with?


Sleek and Compact
After Ford announced they were discontinuing production of the Ford Fiesta, we understand that our customers will be looking for a suitable alternative. Let us introduce you to the stylish, versatile and functional Ford Puma. The Ford Fiesta is renowned for being a small hatchback with big character.



Should I still buy a Ford Fiesta?


Is the Ford Fiesta a good car? The Ford Fiesta is one of the best small hatchbacks you can buy today. It's comfortable, well made, drives great, and there's a wide range of engines and trims to pick from.



Which year Ford Fiesta to avoid?


The Ford Fiesta is notorious for transmission problems, with the 2011, 2012, 2013, 2014, 2015, and 2016 models struggling most significantly. This is most likely due to Ford's PowerShift six-speed automatic transmission, which is featured in the affected models and is notorious for failing prematurely.



Is it worth buying a Ford Fiesta now?


Overall verdict on the Ford Fiesta
It remains one of the best little cars you can buy today, with low running costs, a stylish interior and excellent value for money. It's also one of the most enjoyable small hatchbacks to drive, thanks to its eager handling and sprightly turbocharged petrol engines."



What car to buy instead of a Fiesta?


The top 10 Ford Fiesta alternatives

  • Audi A1. If you're in the market for a mid-range Fiesta, you could consider jumping into the premium category with the Audi A1.
  • Ford Puma. Perhaps you like the Fiesta, but it's a little too small for your needs.
  • Honda Jazz.
  • Hyundai i20.
  • Mini Hatchback.
  • Peugeot 208.
  • Renault Clio.
  • SEAT Ibiza.



What is the most common problem with the Ford Fiesta?


Common Problems with Ford Fiestas
Owners of this hatchback report a significant number of transmission problems, especially where models with PowerShift six-speed automatic transmission are concerned. These range from hesitation when trying to accelerate to stalling and loud noises.



Why did Ford discontinue the Fiesta?


“We decided to build our first high-volume electric vehicle here in Cologne,” said Sander. “There comes the point where we need the space for construction, because we are turning the Fiesta plant into a fully battery-electric plant. This is why we had to make a decision that we have to stop Fiesta production.”



Why did the Ford Fiesta fail?


The most common issue with Ford's EcoBoost engine is overheating caused by the cooling system. However, this primarily affected early Fiesta models, whose nylon coolant pipes were prone to failing at high temperatures. Ford issued a recall and repaired most of the affected models.



Is Ford going to buy back Fiesta?


Ford Focus and Ford Fiesta consumers affected by the Powershift transmission problems could participate in the Ford buyback program and potentially receive compensation for defect-related losses.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.