Why did Ford discontinue Focus RS?
The Ford Focus RS was a beloved high-performance hatchback that captured the hearts of car enthusiasts worldwide. Known for its exhilarating driving experience, all-wheel drive system, and turbocharged engine, the Focus RS was a standout in its segment. However, Ford made the decision to discontinue this iconic model, leaving many fans wondering why. In this article, we’ll explore the key reasons behind Ford’s decision to end production of the Focus RS.
1. Stricter Emissions Regulations
One of the primary reasons for the discontinuation of the Focus RS was the increasing pressure from stricter emissions regulations, particularly in Europe. The Focus RS featured a powerful 2.3-liter EcoBoost engine, which, while thrilling to drive, struggled to meet the stringent emissions standards being implemented. Developing a compliant version of the engine would have required significant investment, which Ford deemed impractical for a niche performance model.
2. Shift in Market Demand
Consumer preferences have been shifting away from compact cars and hatchbacks in favor of SUVs and crossovers. This trend has been evident across the automotive industry, with many manufacturers scaling back or discontinuing their small car offerings. The Focus RS, being a high-performance hatchback, was not immune to this shift. Ford decided to focus its resources on more popular and profitable segments, such as SUVs and electric vehicles.
3. High Development Costs
Producing a high-performance vehicle like the Focus RS comes with significant development and production costs. From engineering the advanced all-wheel drive system to fine-tuning the suspension and performance features, the Focus RS required substantial investment. With declining sales and a shrinking market for performance hatchbacks, Ford likely found it challenging to justify these costs.
4. Ford’s Global Strategy
Ford has been undergoing a global restructuring strategy aimed at optimizing its product lineup and focusing on core markets. As part of this strategy, the company has been prioritizing electric vehicles and SUVs, which are seen as the future of the automotive industry. The Focus RS, while iconic, did not align with Ford’s long-term vision, leading to its discontinuation.
5. The Rise of Electrification
As the automotive industry moves toward electrification, traditional internal combustion engine performance cars are becoming less of a priority for manufacturers. Ford has been investing heavily in electric vehicles, such as the Mustang Mach-E and the F-150 Lightning. The resources required to develop a new generation of the Focus RS may have been redirected toward these electrification efforts.
Conclusion
The discontinuation of the Ford Focus RS was a result of a combination of factors, including stricter emissions regulations, changing consumer preferences, high development costs, and Ford’s strategic shift toward electrification and SUVs. While it’s disappointing for fans of the model, the automotive industry is evolving rapidly, and manufacturers must adapt to stay competitive. For enthusiasts, the Focus RS will always remain a symbol of Ford’s commitment to delivering thrilling driving experiences.
Frequently Asked Questions
Is there going to be another Focus RS?
The Focus RS is no longer in production however; you can browse our Approved Used vehicles here. Alternatively, please visit your nearest Ford Dealer who will be happy to help.
Why did the Focus RS fail?
Dozens of Focus RS owners around the world say they have been experiencing misfires, loss of cabin heat and/or plumes of white smoke spewing from their exhaust pipes. The culprit: failed head gaskets. And it's been causing a huge stir in the Focus RS community.
Why was Focus RS discontinued?
It was never an easy transition to an environmentally friendly version from the start, and it's not surprising that Ford has been forced to pull production. Many factors meant this car couldn't make any money for Ford, from new greener emissions laws to expensive component bases.
What are the main problems with the Ford Focus RS?
The Focus RS's engine has had its share of issues, including cooling system failures and leaks causing overheating. A replacement was even needed in some cases. The shock absorbers and the heating/ventilation system have also been a problem for many owners.
Is the Ford Focus RS or ST faster?
The Focus RS and Focus ST are both high-performance hatchbacks, with the former being the faster and more powerful. But the ST would be more than enough for most people – plus you can have it as an estate. You can find plenty of used Ford models for a great price, for either the RS, ST or other variations.
Are Focus RS going up in value?
Ford Focus RS (2015-18) – 37% (£8,350) average increase. The Ford Focus RS was already destined to become a future classic, but it looks as though its increase in value might become earlier than predicted.
Does the Focus RS handle well?
The ride is fidgety at low speeds, however above 50mph or so it starts to smooth out anything but the most severe bumps. When the road becomes more demanding, and the bumps become crests that can really upset a car, the Focus maintains supreme control.
Is Ford making a 2025 Focus RS?
This makes it the most powerful Focus RS ever produced pair that with Ford's advanced all-wheel drive system and you've got a hatchback that's ready to tackle.
Is the Focus RS a rare car?
The Focus RS will be discontinued after 2018. Ford will only sell 1000 of the fiery hatchbacks in the United States, and just 500 examples will see Canadian roads. The limited-edition models are only available in two colors: Nitrous Blue and a new Race Red.
Which Focus has bad transmission?
Ford's PowerShift dual clutch transmission was used in 2010. Vehicles impacted are the Ford Fiesta (model years 2011-2016) and the Ford Focus (model years 2012-2016) equipped with a PowerShift transmission.
