Why did Ford discontinue Ford Flex?
Ford discontinued the Ford Flex, a large crossover SUV, in 2019 after nearly a decade on the market. The decision to discontinue the Flex was driven by a combination of factors, including declining sales, shifting consumer preferences, and Ford's broader strategic realignment towards more popular and profitable vehicle segments.
Declining Sales
The Ford Flex was introduced in 2008 as a unique and boxy alternative to traditional SUVs and minivans. However, its distinctive styling and large size failed to resonate with a significant portion of the market. Sales of the Flex steadily declined over the years, from a high of around 38,000 units in 2009 to just over 20,000 units in 2018, its final year of production.
Shifting Consumer Preferences
The discontinuation of the Ford Flex also coincided with a broader shift in consumer preferences towards smaller, more fuel-efficient crossover SUVs and away from larger, less efficient vehicles. As consumer demand for traditional SUVs and minivans waned, Ford focused its efforts on developing and promoting its more popular and profitable models, such as the Ford Explorer and Ford Expedition.
Ford's Strategic Realignment
The decision to discontinue the Ford Flex was part of Ford's broader strategic realignment, which involved streamlining its product lineup and focusing on its most successful and profitable vehicle segments. As part of this effort, Ford also discontinued several other models, including the Ford Taurus and the Ford Fusion, to free up resources for the development of new, more in-demand vehicles.
In the end, the combination of declining sales, shifting consumer preferences, and Ford's strategic realignment led to the discontinuation of the Ford Flex, a unique and distinctive vehicle that failed to find a lasting place in the highly competitive automotive market.
Why did Ford get rid of the Flex?
The Flex was discontinued in 2019, yes, but it was due to poor sales. Ford wanted to sell 100K a year, and never even broke 40K.
What is the life expectancy of a Ford Flex engine?
around 200,000 miles
How long do Ford Flexes last? Typically, you can expect a Ford Flex to last around 200,000 miles with excellent care, according to carparts.com.
Is Ford going to make the Flex again?
No, Ford is not officially bringing back the Flex, although there is a lot of online speculation and digitally rendered concept vehicles showing a potential return for 2026. These speculative images blend the original's boxy design with modern touches like a new front fascia inspired by the F-150 Lightning and modern powertrains, but these are unofficial concepts, not confirmed by Ford.
You can watch this video to see a visual concept of the 2026 Ford Flex: 59sMindset BeastYouTube · May 19, 2025
- Unconfirmed speculation: The rumors and concept art are not official announcements from Ford.
- Official reason for discontinuation: Ford discontinued the Flex to focus on other high-growth vehicle segments.
- Concept details: The speculative versions show a modern take on the original with updated technology, hybrid and other powertrain options, and a three-row interior, sometimes styled to resemble the F-150 Lightning.
This video discusses the potential return of the Ford Flex and its features: 59sLUXURYAUTOYouTube · Nov 11, 2024
What is the most common problem with the Ford Flex?
Top Ford Flex Problems
- Broken Center Console Latch.
- Brake Noise – Front Grunting / Grinding.
- Transmission (Red) or Power Transfer Unit (PTU) (Brown) Fluid Leaks at Axle Area.
- A/C Fan Speed Changing Constantly.
- Ford Flex window and door trim detachment issue requiring multiple panel replacements.
