Why did Ford stop making edges?
Ford Motor Company announced in 2022 that it would be discontinuing the Ford Edge, a popular mid-size crossover SUV that had been in production since 2006. This decision was driven by a combination of factors, including shifting consumer preferences, the rise of electric vehicles, and Ford's strategic focus on its core product lineup.
Changing Consumer Preferences
The automotive industry has seen a significant shift in consumer preferences in recent years, with a growing demand for larger, more spacious SUVs and pickup trucks. The Ford Edge, while a capable and well-designed vehicle, was seen as a bit too small and lacking in the ruggedness and utility that many buyers were seeking. As a result, sales of the Edge had been declining in recent years, making it less of a priority for Ford's product portfolio.
The Rise of Electric Vehicles
Another factor contributing to the discontinuation of the Ford Edge was the increasing popularity of electric vehicles (EVs). As more and more consumers embrace the benefits of electric power, such as improved fuel efficiency, lower emissions, and advanced technology, Ford has been shifting its focus towards developing and producing a range of EV models. This strategic shift has meant that resources and investment have been directed away from traditional internal combustion engine vehicles like the Edge, in favor of developing the next generation of electric cars and SUVs.
Ford's Product Lineup Streamlining
Finally, Ford's decision to discontinue the Edge was also part of a broader strategy to streamline its product lineup and focus on its core models. The company has been working to simplify its offerings, reducing the number of nameplates and focusing on the vehicles that are most popular and profitable. This has meant that some models, like the Edge, have been deemed less essential to the company's long-term success and have been phased out in favor of other, more strategic product offerings.
In summary, the discontinuation of the Ford Edge was driven by a combination of changing consumer preferences, the rise of electric vehicles, and Ford's strategic focus on streamlining its product lineup. While the Edge was a well-regarded and capable vehicle, it ultimately did not align with the company's long-term vision and priorities.
