Why did Ford stop the EcoSport?
Ford has decided to discontinue the EcoSport, its smallest and most affordable SUV, in the United States market. This move comes as the automaker shifts its focus towards larger, more profitable vehicles to better align with consumer preferences.
The Rise and Fall of the Ford EcoSport
The Ford EcoSport was first introduced in the U.S. market in 2018, aiming to capitalize on the growing demand for compact SUVs. However, the vehicle struggled to gain traction with American consumers, who often found it underpowered and lacking in features compared to its competitors. The EcoSport's subpar sales performance ultimately led Ford to make the decision to discontinue the model in the U.S. by the end of 2022.
Reasons for the EcoSport's Discontinuation
There are several key factors that contributed to Ford's decision to stop selling the EcoSport in the United States:
- Shifting Consumer Preferences: American buyers have increasingly gravitated towards larger, more spacious SUVs and crossovers, leaving little room for the compact EcoSport in the market. The EcoSport's small size and limited cargo space failed to meet the needs of many U.S. consumers.
- Intense Competition: The compact SUV segment is highly competitive, with established models like the Honda HR-V, Subaru Crosstrek, and Hyundai Kona offering more appealing features and better value. The EcoSport struggled to stand out in this crowded field.
- Profitability Concerns: As a smaller, more affordable model, the EcoSport generated lower profit margins for Ford compared to its larger, more expensive SUVs. The automaker likely saw greater financial opportunities in focusing its resources on more lucrative vehicle segments.
With the discontinuation of the EcoSport, Ford is now directing its attention and resources towards developing and promoting its larger, more profitable SUV and truck models, such as the Explorer, Expedition, and F-150, to better align with the preferences of the American car-buying public.
What is the disadvantage of EcoSport?
Being a sub-four meter compact SUV, the Ecosport falls a bit short in terms of in-cabin space. While the feel in front seats is fantastic, the rear bench feels a bit cramped with limited legroom and knee room, making it a bit uncomfortable for long runs.
What car is replacing the EcoSport?
Puma compact
Ford has confirmed that its Puma compact SUV will be available in SA in October, replacing the popular EcoSport that has been discontinued worldwide.
Is the Ford EcoSport coming back?
The compact SUV received two major facelifts (in 2017 and 2021) during its entire lifespan in India. However, the Ford EcoSport was discontinued in September 2021 due to poor sales and sustained losses. As of now, there are no concrete plans for this SUV to make a comeback in India.
Why did Ford discontinue EcoSport?
The EcoSport was discontinued in the US and India in mid-2022, due to decreased sales and Ford ending manufacturing in India. In the US market, the new entry-level model will be the Ford Maverick pickup truck. The EcoSport remained on sale in the Mexican market until 2022.
What is the issue of Ford EcoSport?
Concerns range from squeaky brakes to bigger issues like brake fluid leaks or premature wear of brake components. A properly functioning brake system is imperative for the safety of any vehicle, making a fast resolution absolutely necessary for these 2021 Ford EcoSport problems.
What is the smallest car that Ford makes?
What is Ford's smallest car? Ford's smallest current car, now that the Fiesta is no longer on sale, is the Puma compact SUV.
How long will EcoSport last?
First, let's answer the central question - how long do Ford EcoSports last? According to motorandwheels.com, a typical Ford EcoSport will last around 100,000 miles with excellent care.
Is the Ford EcoSport a reliable car?
Ford EcoSport's overall score: 77
The Ford EcoSport scores 77 on our Reliability Index, which places it slightly below average compared to other SUVs in its category. This score reflects a mix of reasonable reliability, balanced against some higher repair costs and the potential for issues as the vehicle ages.
Is there a 2024 EcoSport?
The new 2024 EcoSport doesn't just live up to its predecessors—it surpasses expectations with new features fresh design updates and a fun driving experience that's great for city commuters and small families alike. If you're considering a subcompact SUV this year then the 2024 Ford EcoSport deserves a good hard look.
Is a Ford EcoSport a reliable car?
The Ford EcoSport scores 77 on our Reliability Index, which places it slightly below average compared to other SUVs in its category. This score reflects a mix of reasonable reliability, balanced against some higher repair costs and the potential for issues as the vehicle ages.
