Why did Lexus discontinue GS?
Lexus, the luxury vehicle division of Toyota, made the decision to discontinue its GS sedan model in 2020. The GS had been part of Lexus' lineup since 1993, but declining sales and a shift in consumer preferences ultimately led to its demise.
Declining Sales and Shifting Market Trends
The Lexus GS was once a popular choice among luxury sedan buyers, but in recent years, its sales had been steadily declining. According to industry data, Lexus sold just 3,378 GS models in the United States in 2019, down from a peak of over 22,000 units in 2006. This drop in sales was largely attributed to the growing popularity of SUVs and crossovers, which have become the preferred choice for many luxury car buyers.
Additionally, the GS faced increasing competition from other luxury sedans in its segment, such as the BMW 5 Series, Mercedes-Benz E-Class, and Audi A6. These models offered similar or better performance, technology, and features, often at a comparable price point.
Lexus' Shift in Product Strategy
Lexus' decision to discontinue the GS was also part of a broader shift in the company's product strategy. The brand has been placing a greater emphasis on SUVs and crossovers, which have become the fastest-growing segments in the luxury automotive market. This shift is evident in Lexus' recent model introductions, such as the popular RX and LX SUVs, as well as the all-new NX and UX crossovers.
Furthermore, Lexus has been investing heavily in the development of hybrid and electric vehicles, which are expected to play a significant role in the brand's future lineup. The discontinuation of the GS sedan allows Lexus to focus its resources on these emerging market trends and better align its product portfolio with customer preferences.
The Future of Lexus Sedans
While the GS sedan is no longer part of Lexus' lineup, the brand continues to offer other sedan models, such as the ES, IS, and LS. These models are expected to remain an important part of Lexus' product portfolio, catering to customers who still prefer a traditional luxury sedan.
However, it's clear that Lexus' focus is shifting towards SUVs, crossovers, and electrified vehicles, reflecting the broader trends in the luxury automotive market. As consumer preferences continue to evolve, Lexus will likely continue to adapt its product strategy to meet the changing demands of its customers.
What does GS stand for on Lexus?
Check your knowledge on these Popular Lexus Models…
What does GS stand for? GS= Grand Sedan. What does LS stand for? LS= Luxury Sedan.
What does GS in Lexus stand for?
What does GS stand for? GS= Grand Sedan. What does LS stand for? LS= Luxury Sedan.
How long does Lexus GS last?
The Lexus GS 350 has an average lifespan of 172,269 miles or about 15.9 years. The GS 350's predicted lifespan is derived from over 300 million data points iSeeCars analyzed to determine this model's average lifespan.
What is the most sought after Lexus?
RX SUV
The five-seat RX SUV continues to be the number-one most popular Lexus model according to recent sales data. Hybrid variants, competitive pricing, advanced standard features, and more make the RX the most popular Lexus model.
What year is Lexus to stay away from?
Lexus IS250 (2007-2012)
First up on the list is the second-generation IS250, which has earned a reputation as the Lexus model to absolutely avoid. The release of the IS250 saw a transition from a multi-point fuel injection system in the engine to a direct injection system instead.
Why IS Lexus GS discontinued?
The declining sales, coupled with the increasing competition from rival luxury brands, made it difficult for Lexus to justify continued GS production. Furthermore, Lexus has been focusing on expanding and updating its SUV and crossover lineup to meet the growing demand in those segments.
Do Lexus GS hold their value?
Based on current trends and expert predictions, the 2025 Lexus GS is expected to retain approximately 60-70% of its original value after three years. This range can vary depending on the factors mentioned earlier, but Lexus vehicles generally hold their value well compared to other brands.
What IS the best year of Lexus GS to buy used?
The 2013 Lexus GS is certainly one of the most reliable and often considered the best year Lexus GS when it comes to interior comfort for those long Johns Creek drives. The most significant changes were the 2016 model having a revamped design and being equipped with a new engine option.
Will Lexus ES replace GS?
In 2018, Lexus discontinued the GS for European markets and replaced it with the front-wheel drive ES already sold in North America and some Asian countries.
Which one is better, Lexus GS or ES?
When comparing the Lexus ES 350's and the Lexus GS 350's specifications and ratings, the Lexus ES 350 has the advantage in the areas of typical lower range of pricing for one- to five-year-old used cars, and fuel efficiency, reliability, resale value and overall quality score.
