Why did Lexus discontinue GS?
The Lexus GS, a beloved luxury sedan known for its blend of performance, comfort, and reliability, was officially discontinued in 2020. This decision left many car enthusiasts and loyal Lexus customers wondering why such a well-regarded model was removed from the lineup. In this article, we’ll explore the key reasons behind Lexus’s decision to discontinue the GS and what it means for the future of the brand.
1. Declining Demand for Sedans
One of the primary reasons for the discontinuation of the Lexus GS was the declining demand for sedans in the automotive market. Over the past decade, consumer preferences have shifted significantly toward SUVs and crossovers. These vehicles offer greater practicality, higher seating positions, and more cargo space, making them more appealing to modern buyers. As a result, sales of traditional sedans, including the GS, have steadily declined.
2. Overlap Within the Lexus Lineup
The Lexus GS faced internal competition from other models in the Lexus lineup, particularly the ES sedan. The ES, which is more affordable and shares many features with the GS, consistently outsold the GS by a significant margin. Additionally, the LS, Lexus’s flagship luxury sedan, occupied the higher end of the market, leaving the GS in an awkward middle ground. This overlap made it challenging for the GS to carve out a distinct identity and justify its place in the lineup.
3. Focus on Electrification and Future Technologies
Lexus, like many other automakers, is shifting its focus toward electrification and advanced technologies. The resources required to develop and maintain the GS could be better allocated to creating hybrid, plug-in hybrid, and fully electric vehicles, which align with the brand’s long-term goals. By discontinuing the GS, Lexus can streamline its offerings and invest in models that cater to the evolving needs of the market.
4. Global Market Strategy
The GS was more popular in certain regions, such as North America, but struggled to achieve the same level of success in other global markets. Lexus’s decision to discontinue the GS reflects a broader strategy to optimize its global product lineup and focus on models with universal appeal. This approach allows the brand to remain competitive and efficient in an increasingly globalized automotive industry.
What Does This Mean for Lexus Fans?
While the discontinuation of the Lexus GS may be disappointing for its fans, it’s important to note that Lexus continues to offer a wide range of luxury vehicles. The ES remains a strong option for those seeking a comfortable and reliable sedan, while the LS caters to buyers looking for a flagship luxury experience. Additionally, Lexus’s growing lineup of SUVs and crossovers ensures that there is something for everyone.
Looking ahead, Lexus’s commitment to innovation and sustainability means that exciting new models are on the horizon. Whether it’s through electrification, advanced safety features, or cutting-edge design, Lexus is poised to continue delivering exceptional vehicles that meet the needs of modern drivers.
Frequently Asked Questions
How long does Lexus GS last?
The Lexus GS 350 has an average lifespan of 172,269 miles or about 15.9 years. The GS 350's predicted lifespan is derived from over 300 million data points iSeeCars analyzed to determine this model's average lifespan.
What does GS stand for on Lexus?
Check your knowledge on these Popular Lexus Models…
What does GS stand for? GS= Grand Sedan. What does LS stand for? LS= Luxury Sedan.
Do Lexus GS hold their value?
Based on current trends and expert predictions, the 2025 Lexus GS is expected to retain approximately 60-70% of its original value after three years. This range can vary depending on the factors mentioned earlier, but Lexus vehicles generally hold their value well compared to other brands.
Will Lexus ES replace GS?
In 2018, Lexus discontinued the GS for European markets and replaced it with the front-wheel drive ES already sold in North America and some Asian countries.
What IS the best year of Lexus GS to buy used?
The 2013 Lexus GS is certainly one of the most reliable and often considered the best year Lexus GS when it comes to interior comfort for those long Johns Creek drives. The most significant changes were the 2016 model having a revamped design and being equipped with a new engine option.
Which one is better, Lexus GS or ES?
When comparing the Lexus ES 350's and the Lexus GS 350's specifications and ratings, the Lexus ES 350 has the advantage in the areas of typical lower range of pricing for one- to five-year-old used cars, and fuel efficiency, reliability, resale value and overall quality score.
Why IS Lexus GS discontinued?
The declining sales, coupled with the increasing competition from rival luxury brands, made it difficult for Lexus to justify continued GS production. Furthermore, Lexus has been focusing on expanding and updating its SUV and crossover lineup to meet the growing demand in those segments.
What year is Lexus to stay away from?
Lexus IS250 (2007-2012)
First up on the list is the second-generation IS250, which has earned a reputation as the Lexus model to absolutely avoid. The release of the IS250 saw a transition from a multi-point fuel injection system in the engine to a direct injection system instead.
What is the most sought after Lexus?
RX SUV
The five-seat RX SUV continues to be the number-one most popular Lexus model according to recent sales data. Hybrid variants, competitive pricing, advanced standard features, and more make the RX the most popular Lexus model.
What does GS in Lexus stand for?
What does GS stand for? GS= Grand Sedan. What does LS stand for? LS= Luxury Sedan.
