Why did Lexus stop making the GS model?
The Lexus GS was discontinued after the 2020 model year, driven by a combination of weak sales for a traditional midsize sedan, an aging platform, and a broader push by Lexus toward SUVs and electrified vehicles. In effect, Lexus chose to reallocate resources toward more popular segments rather than refreshing a sedan that faced stiff competition and shrinking demand.
In this article, we examine the factors behind the decision, outline when it happened, and explain what it means for buyers and the broader Lexus lineup. We’ll also look at what Lexus is prioritizing instead of a direct GS replacement and how enthusiasts can navigate the brand’s current offerings.
Timeline: When the GS ended and what followed
To understand the discontinuation, it helps to map out the key dates and market realities surrounding the GS. The following timeline highlights the main milestones.
- 2020 model year: Lexus confirms that the GS would be discontinued after the 2020 model year, marking the end of a 30-year run for the nameplate. There was no 2021 GS, and dealers ceased ordering new units for the GS lineup.
- Early 2020s: Lexus shifts more of its product development toward SUVs and electrified models, aligning with broader industry trends that favor crossovers and battery-electric/plug-in options over aging sedans.
- 2022 onward: Lexus introduces and expands electrified and dedicated BEV offerings (such as the RZ 450e), underscoring the brand’s commitment to electrification and a more SUV-heavy lineup.
The end of the GS reflected a strategic pivot rather than a solitary model decision. The lineup continues to emphasize sedans like the IS and ES alongside a broad SUV range and new electrified options.
Why Lexus chose to discontinue the GS
Several interlocking factors converged to make the GS economically less viable and strategically misaligned with Lexus’s long-term goals. Here is a concise look at the principal considerations driving the decision.
- Slower sales for a traditional midsize sedan: In an era where consumers increasingly opt for SUVs, the GS’ sales volumes did not justify continued investment relative to newer, higher-demand models.
- Aging platform and lack of a fresh redesign: The GS platform dated itself compared with newer rivals, and updating it to the latest safety tech, powertrains, and infotainment would have required a significant investment with uncertain ROI.
- Strategic shift to SUVs and electrification: Lexus’s product strategy has leaned heavily into crossovers/SUVs and electrified powertrains, including hybrid and BEV offerings, rather than a renewed push for a next-generation GS-class sedan.
- Competitive landscape: The midsize luxury segment became more intensely competitive, with ongoing updates from rivals and the rapid adoption of hybrid/electric variants. A refreshed GS would have faced a high hurdle to stand out.
- Resource allocation and profitability: In a cost-conscious environment, Lexus prioritized models with stronger demand and higher profitability, channeling R&D and production capacity toward SUVs and electrified platforms.
Taken together, these factors explain why the GS was deemed non-viable as a long-term investment and why Lexus redirected its focus toward vehicles with broader consumer appeal and a clearer path to electrification.
What this means for buyers and the Lexus lineup
For customers who might have considered a GS, the discontinuation has clear implications for alternatives within the Lexus ecosystem and for future purchasing options. Here are the main paths now available to those seeking similar attributes—performance, luxury, and a sedan experience—from the brand.
- Lexus IS: The closest compact-sedan alternative with sportier handling and a more affordable entry point, available in various trims and with hybrid options in some markets.
- Lexus ES: A more comfortable and refined midsize sedan, widely praised for ride quality and value, with hybrid variants that boost efficiency.
- Lexus RC and RC F: For buyers seeking a sport coupe (and a GS-like emphasis on performance) rather than a four-door sedan.
- Lexus LC: The flagship grand-touring coupe with high-end materials and performance credentials for buyers who want a more exclusive, rear-drive experience.
- Lexus NX and RX: If SUV practicality and space are priorities, the NX (compact) and RX (mid-size) offer strong luxury credentials and a growing electrified lineup.
- Electrified options and future BEVs: Lexus’ electrification push includes hybrid variants across several models and dedicated BEVs like the RZ 450e, indicating a future where electric powertrains play a larger role in the sedan/SUV mix.
In short, there isn’t a direct GS replacement. prospective buyers interested in a similar blend of performance and luxury can look to the IS/RC/LC trio for driver-focused dynamics, or to the ES for a more comfort-oriented sedan, with electrified options expanding across the lineup.
Future outlook: Sedans, electrification, and Lexus’s broader strategy
Although the GS is retired, Lexus continues to evolve its sedan lineup alongside a strong push into electrification and SUVs. The brand’s current strategy emphasizes a balance of refined sedans (like the ES and IS), high-performance coupes (RC/RC F), and a growing family of electrified and BEV models (including the RZ 450e and future electrified variants). This approach mirrors a broader industry trend: sedans remain part of the brand’s heritage, but their share in the lineup is re-weighted toward segments with higher demand and clearer profitability.
As Lexus moves forward, enthusiasts can expect continued refinement of the existing sedan models, ongoing development of electrified powertrains, and a broader BEV footprint across the SUV spectrum. The GS’s absence underscores a market reality: luxury buyers increasingly favor SUVs and electrified vehicles, and automakers are adapting accordingly.
Summary
The Lexus GS was discontinued after the 2020 model year as part of a strategic shift away from aging sedans toward SUVs and electrified products. Weak sales for a traditional mid-size luxury sedan, combined with the cost of a major platform refresh and a broader corporate focus on SUVs and electrification, led Lexus to retire the GS without a direct replacement. Buyers seeking a similar experience now turn to the IS, ES, RC, LC, and the brand’s growing electrified lineup, including BEVs like the RZ 450e. The move reflects a broader industry trend and signals that Lexus will continue to prioritize the most demanded segments while expanding its electrified offerings.
Does Lexus still make the GS series?
No, Lexus discontinued the GS sedan after the 2020 model year due to declining sales and a market shift toward SUVs. Production of the midsize luxury sedan ended in August 2020.
- The GS struggled against rivals like the BMW 5 Series and Mercedes-Benz E-Class.
- The discontinuation was also influenced by Lexus's focus on expanding its SUV and crossover lineup.
- The ES sedan is positioned as Lexus's main offering in the sedan market, which is both cheaper and larger than the GS was, making it more popular for Lexus customers, say forum users.
Why did Lexus discontinue the GS?
By 2019, Lexus sold only 3,378 GS models compared to over 50,000 units of the more affordable, front-wheel-drive Lexus ES. With the shift in consumer preferences toward SUVs and crossovers, Lexus decided to discontinue the GS lineup in favor of focusing on higher-volume models.
What's better, GS or LS?
The GS is a much more affordable model than the LS, but both have impressive style from bumper to bumper. They share a similar aerodynamic profile that gives them a sporty, aggressive look. The front bumper is the same, and they both have stunning Z-shaped LED headlights.
What is the most common problem with Lexus GS 350?
Top Lexus GS350 Problems
- Brief Rattle or Knocking Noise on Initial Start Up.
- The Inside Rear View Mirror May Become Discolored.
- Software Upgrade for Navigation & Heater Control Displays.
- Lexus GS350 sputtering issue with check engine light and traction control warning.
