Why did Lexus stop the GS?
Lexus, the luxury vehicle division of Toyota, made the decision to discontinue its GS sedan model in 2020. This move was part of the company's broader strategy to streamline its product lineup and focus on its more popular and profitable models.
The Rise and Fall of the Lexus GS
The Lexus GS was first introduced in 1993 as a mid-size luxury sedan, positioned to compete with the likes of the BMW 5 Series and Mercedes-Benz E-Class. The GS was known for its smooth ride, refined interior, and reliable performance, and it quickly gained a loyal following among luxury car buyers. However, over time, the GS struggled to keep up with the competition, as other automakers continued to innovate and introduce newer, more technologically advanced models.
As consumer preferences shifted towards SUVs and crossovers, the GS's sales began to decline. Lexus saw an opportunity to focus on its more popular and profitable models, such as the RX and NX SUVs, as well as the ES and IS sedans. The decision to discontinue the GS was part of a broader effort to streamline Lexus's product lineup and allocate resources towards the models that were generating the most sales and revenue.
Factors Behind the Discontinuation
- Declining sales: The GS sedan had been struggling with declining sales in recent years, as consumer preferences shifted towards SUVs and crossovers.
- Competitive landscape: The mid-size luxury sedan market had become increasingly crowded, with newer and more technologically advanced models from competitors like BMW, Mercedes-Benz, and Audi.
- Lexus's product strategy: Lexus decided to focus its resources on its more popular and profitable models, such as the RX and NX SUVs, as well as the ES and IS sedans.
By discontinuing the GS, Lexus was able to streamline its product lineup and allocate more resources towards the models that were generating the most sales and revenue. This decision was part of a broader strategy to ensure the long-term success and profitability of the Lexus brand.
Will there be a 2025 Lexus GS?
And traffic sign recognition. The GS also features a 360°. Camera system front and rear parking sensors. And an advanced headsup display to help keep your eyes on the road.
What took the place of the Lexus GS?
The Lexus ES is the primary successor to the Lexus GS sedan, taking over its position as the midsize luxury sedan in the lineup. Due to declining sales and the industry-wide shift to SUVs, Lexus discontinued the GS in 2020 and refocused on the more popular ES, which is now positioned to fill a similar, albeit slightly different, market segment. The Lexus IS serves as the smaller, more performance-oriented sedan, while the flagship LS is the brand's top luxury sedan.
- Lexus ES: The ES is the most direct replacement for the GS in terms of market position, though it is a front-wheel-drive vehicle and more comfort-focused, unlike the rear-wheel-drive GS which had a sportier option.
- Lexus IS: This is the compact luxury sport sedan and appeals to buyers who prioritize performance, similar to how some buyers chose the GS.
- Lexus LS: The LS remains the brand's flagship sedan, offering the highest level of luxury, technology, and prestige.
What is the most common problem with Lexus GS 350?
Top Lexus GS350 Problems
- Brief Rattle or Knocking Noise on Initial Start Up.
- The Inside Rear View Mirror May Become Discolored.
- Software Upgrade for Navigation & Heater Control Displays.
- Lexus GS350 sputtering issue with check engine light and traction control warning.
Why did Lexus stop making the GS?
Lexus stopped making the GS because of declining sales, shifting market demands away from sedans and toward SUVs, and strong internal competition from other Lexus models like the ES and RX. The company decided to discontinue the lineup after the 2020 model year to focus on its higher-volume and more popular vehicles.
Reasons for discontinuation
- Low sales and shifting market: The GS sedan's sales had been steadily declining, particularly as consumer preference shifted heavily towards SUVs and crossovers.
- Internal competition: The popular and more affordable Lexus ES outsold the GS by a significant margin, fulfilling the needs of many buyers who wanted a comfortable luxury sedan from the brand. The RX SUV also cannibalized sales by being a top-selling model in a different segment.
- Focus on higher-volume models: Lexus chose to allocate resources to models that sold better. Discontinuing the GS allowed the brand to focus on expanding its SUV and crossover lineup.
- External competition: In a competitive luxury market, the GS struggled to compete with German rivals like the BMW 5 Series and Mercedes-Benz E-Class, which were often preferred by buyers for brand cachet.
