Why did they stop making Scions?
Scion, the youth-oriented brand launched by Toyota in 2003, was discontinued in 2016 after 13 years on the market. The primary reason for Scion's demise was declining sales and an inability to attract a younger customer base as originally intended.
The Rise and Fall of Scion
Scion was created by Toyota in the early 2000s as a way to appeal to younger, more style-conscious buyers. The brand offered a lineup of quirky, affordable vehicles like the xB, tC, and iQ, with a focus on customization and personalization. Initially, Scion was successful, with strong sales and a loyal following among its target demographic.
However, over time, Scion struggled to maintain its momentum. The brand's unique styling and features failed to resonate with a wider audience, and it was unable to consistently attract new, younger buyers to replace its aging customer base. Additionally, the Great Recession of 2008-2009 hit Scion particularly hard, as its focus on youth and personalization made it less appealing during a time of economic uncertainty.
Reasons for Scion's Discontinuation
There were several key factors that led to Scion's eventual discontinuation in 2016:
- Declining Sales: Scion's sales had been steadily declining for several years, with the brand selling just over 56,000 vehicles in 2015, down from a peak of over 173,000 in 2006.
- Inability to Attract Younger Buyers: Despite its initial success, Scion was unable to consistently attract a younger customer base, with the average age of Scion buyers increasing over time.
- Overlap with Toyota Brand: As Scion's lineup expanded, there was increasing overlap between Scion models and similar offerings from Toyota, leading to confusion and cannibalization of sales.
- Changing Market Trends: The shift towards larger, more practical vehicles like SUVs and crossovers, as well as the rise of electric and hybrid vehicles, made Scion's small, quirky cars less appealing to mainstream consumers.
Ultimately, Toyota decided to discontinue the Scion brand in 2016 and rebrand the remaining Scion models as Toyota vehicles, in an effort to streamline its product lineup and better align with changing market demands.
Will Scion ever come back?
It's always possible Toyota could decide to bring back Scion vehicles in the coming years. However, for the time being, it seems Scion has met its end, and Toyota is not continuing forward with its side branch of cars. The CoPilot car shopping app is the smartest way to buy a car.
Why did Scion disappear?
Unfortunately, Scion ended up being a little TOO cheap and economical, so Scion became just a slightly different version of Toyota, and was eventually shut down due to slow sales etc. The reasons it will likely not come back are: Cost. It's expensive to make a new brand. (Marketing, production, etc.) Chip shortage.
What problems do scions have?
Top Scion Problems
- Check Engine Light Due to Defective VVT-i Controller.
- Excessive Oil Consumption.
- Cable Adjustment Needed if AC Doesn't Blow Cold Enough.
- Check Engine Light Due to Defective VVT-i Controller.
- Excessive Oil Consumption.
- Check Engine Light Due to Defective VVT-i Controller.
Why did Scion fail?
Unfortunately, Scion ended up being a little TOO cheap and economical, so Scion became just a slightly different version of Toyota, and was eventually shut down due to slow sales etc. The reasons it will likely not come back are: Cost. It's expensive to make a new brand. (Marketing, production, etc.) Chip shortage.
