Why does Lexus use NuLuxe?
Lexus, the luxury vehicle brand owned by Toyota, has made the strategic decision to use a synthetic material called NuLuxe instead of traditional leather in many of its vehicle interiors. This choice reflects Lexus' commitment to sustainability and innovation, as NuLuxe offers several advantages over leather.
What is NuLuxe?
NuLuxe is a high-quality, leather-like material developed by Lexus. It is a synthetic, polyurethane-based material that is designed to mimic the look, feel, and durability of genuine leather. NuLuxe is produced using a proprietary manufacturing process that results in a material that is soft, supple, and highly resistant to wear and tear.
Advantages of NuLuxe over Leather
- Sustainability: NuLuxe is a more environmentally-friendly alternative to leather, as it does not require the use of animal hides or the associated environmental impact of leather production.
- Cost-Effectiveness: NuLuxe is generally less expensive to produce than genuine leather, allowing Lexus to offer a premium interior experience at a more accessible price point.
- Durability: NuLuxe is highly resistant to wear, fading, and staining, making it a more durable and low-maintenance option compared to leather.
- Customization: NuLuxe can be easily customized in a wide range of colors and textures, allowing Lexus to offer a greater variety of interior design options.
By using NuLuxe, Lexus is able to provide its customers with a high-quality, luxurious interior experience while also aligning with the brand's commitment to sustainability and innovation.
